--- title: Commercial Sales Training | Business Development Training description: Achieve sales excellence through our commercial sales training courses, either virtual or face to face. Improve your business development skills today. --- [![pdw-logo](https://www.pdwgroup.co.uk/hs-fs/hubfs/PDW_Theme_2024/Images/pdw-logo.webp?width=178&height=79&name=pdw-logo.webp "pdw-logo")](https://www.pdwgroup.co.uk/) - [0115 940 4966](tel:0115%20940%204966) - [hello@pdwgroup.co.uk](mailto:hello@pdwgroup.co.uk) - Training & Coaching - [Leadership Training & Development](https://www.pdwgroup.co.uk/leadership-development-training) - [Leadership Behaviour](https://www.pdwgroup.co.uk/business-training-courses/leadership-development-training/leadership-behaviour) - [Strategic Thinking for Leaders](https://www.pdwgroup.co.uk/business-training-courses/leadership-development-training/strategic-thinking) - [Management Development Training](https://www.pdwgroup.co.uk/management-training) - [Performance Management](https://www.pdwgroup.co.uk/business-training-courses/management-training/performance-management) - [Setting Goals](https://www.pdwgroup.co.uk/business-training-courses/management-training/setting-goals) - [Giving Feedback](https://www.pdwgroup.co.uk/giving-feedback) - [Sales And Business Development Training](https://www.pdwgroup.co.uk/sales-training) - [Negotiation Skills Training Courses](https://www.pdwgroup.co.uk/negotiation-skills-training) - [Customer Relationship Management Training](https://www.pdwgroup.co.uk/customer-management-training) - [The Science Of Account Management](https://www.pdwgroup.co.uk/the-science-of-account-management) - [Commercial, financial & business acumen training](https://www.pdwgroup.co.uk/business-acumen-training-courses) - [Coaching Solutions](https://www.pdwgroup.co.uk/business-training-courses/business-coaching) - [Other Workshops](https://www.pdwgroup.co.uk/other-workshops) - People Assessment - [Assessment Centres](https://www.pdwgroup.co.uk/assessment-centre-for-recruitment) - [Behavioural Profiling](https://www.pdwgroup.co.uk/behavioural-profiling) - [Flexible 360° Feedback Surveys](https://www.pdwgroup.co.uk/360-degree-feedback) - Feedback Surveys - [Employee Engagement Survey](https://www.pdwgroup.co.uk/employee-engagement-surveys) - [Customer Feedback Surveys](https://www.pdwgroup.co.uk/customer-feedback-surveys) - [Flexible 360° Feedback Surveys](https://www.pdwgroup.co.uk/360-degree-feedback) - [Assessment Days](https://www.pdwgroup.co.uk/assessment-days) - Who We Help - [HR Training & Development](https://www.pdwgroup.co.uk/hr-training-and-development) - [Business Owners, Managing Directors And CEO Training And Development](https://www.pdwgroup.co.uk/ceo-training-and-development) - [Professional Services Training](https://www.pdwgroup.co.uk/professional-services-training) - [Training For Learning And Development Professionals](https://www.pdwgroup.co.uk/learning-development-professionals-training-courses) - [Department And Team Heads](https://www.pdwgroup.co.uk/department-team-heads) - [Methodology](https://www.pdwgroup.co.uk/about-us/our-methodology) - Explore Further - [Business Advisory Consultancy](https://www.pdwgroup.co.uk/business-consultancy-advisory) - [Team Development](https://www.pdwgroup.co.uk/team-development) - [Meet the Team](https://www.pdwgroup.co.uk/about-us/meet-the-team) - [Free Guides](https://www.pdwgroup.co.uk/free-guides) - [Case Studies](https://www.pdwgroup.co.uk/blog/tag/case-studies) - [Testimonials](https://www.pdwgroup.co.uk/testimonials) - [Training Room Hire](https://www.pdwgroup.co.uk/training-room-hire) - [Blog](https://www.pdwgroup.co.uk/blog) - [About Us](https://www.pdwgroup.co.uk/about-us) - [Contact Us](https://www.pdwgroup.co.uk/contact-us) # Commercial Sales And Business Development Training Experience our unique & highly effective sales training for all sales and business development roles. [Get in Touch](https://www.pdwgroup.co.uk/get-in-touch) ## Sales Training #### We adopt a unique practice and feedback-based approach with the use of realistic simulated scenarios to drive self-awareness and develop new behaviours. It’s our experience that competitive advantage is rarely gained by a product or service alone. The behaviours and commercial skills of a supplier’s sales people are often the main difference between winning profitable new business, and not. But what makes something ‘compelling’ and ‘convincing’ in the mind of the customer or prospect? This is the key question, and being effective at doing this is one of the many areas of technique that separates great sales people and business developers from the rest. ## So What Kind Of Training Does A Salesperson Need? Well standard, traditional sales training simply doesn’t cut it.  Theory based, large groups, lecture style with powerpoint just doesn’t work.  What sales people really need is to practise scenarios that are real for them, and have the opportunity to try different approaches in a risk free environment in a way that they would never do in a live situation. Our unique sales training methods offer exactly that, and radically change how sales people think and behave, and therefore how their customers and prospects react.  Ultimately this results in a better conversion rate of new prospects, and better cross selling within existing customers, at higher rates. [Want to know how we do it?](https://www.pdwgroup.co.uk/our-workshop-proposition) ## Developing world class selling skills, whatever your environment… PDW sales training courses seek to transform sales orientated behaviours in the specific sector and environment in which your business operates. Whilst the foundational principles of effective selling skills are the same regardless of product or service, there are important nuances that should be taken into account. So our sales training courses and programmes are highly personalised.  They focus on those competency areas for each delegate that are most important and will deliver the biggest step change in sales performance and results. ![PDW\_Office004\_DROPHEAD-1024x688](https://www.pdwgroup.co.uk/hubfs/PDW_Theme_2024/Images/PDW_Office004_DROPHEAD-1024x688.webp "PDW_Office004_DROPHEAD-1024x688") - Consultative selling skills for general products and services - Negotiation skills as part of the sales process, or as a standalone activity - [Professional selling skills](https://www.pdwgroup.co.uk/professional-services-training) and new business development within professional services ## Book Your FREE Consultation With Our Expert Jim ![Jim](https://www.pdwgroup.co.uk/hubfs/Jim.webp "Jim") ## Talk to our expert about how to improve the performance of your business. - **We help** to create, define, and develop strategies to improve the performance of people, teams, and organizations. - **We understand** that an investment in your people is an investment in your business and are committed to getting you a tangible return on this investment. Fill out the meeting link to schedule your FREE consultation with our expert. ## Book Your FREE Consultation With Our Expert Carla ![\_8107694 (1)](https://www.pdwgroup.co.uk/hubfs/_8107694%20(1).jpg "_8107694 (1)") ## Talk to our expert about how to improve the performance of your business. - **We help** to create, define, and develop strategies to improve the performance of people, teams, and organisations. - **We understand** that an investment in your people is an investment in your business and are committed to getting you a tangible return on this investment. Fill out the meeting link to schedule your FREE consultation with our expert. Use the meeting link to book a chat with Carla, our Head of Business Development. ## Testimonial ### Here’s what PKF Littlejohn had to say about PDW “Particularly good feedback from the team on all the practise sessions as this really brings the theory to life – and a great team helping to do that.“I have seen a real embedding of skills and behaviours amongst many of our client facing partners, and the results are already starting to show.  Our investment in a totally unique business development programme with you is now helping us to retain clients, win new ones, and achieve higher fees in a way that for many of us, we were not able to do nearly as well before.” ![PKF-Littlejohn](https://www.pdwgroup.co.uk/hubfs/PDW_Theme_2024/Images/PKF-Littlejohn.webp) Clare Giltrow, Director of Business Development ![Casestudy PKF Littlejohn person-v3](https://www.pdwgroup.co.uk/hubfs/Casestudy%20PKF%20Littlejohn%20person-v3.jpg) ### We're proud to have provided sales and business development training to some fantastic clients - ![pdw-pkf-little-john](https://www.pdwgroup.co.uk/hubfs/PDW_Theme_2024/Images/pdw-pkf-little-john.webp) - ![r-h-smith-sons](https://www.pdwgroup.co.uk/hubfs/PDW_Theme_2024/Images/r-h-smith-sons.webp) - ![fisher-german](https://www.pdwgroup.co.uk/hubfs/PDW_Theme_2024/Images/fisher-german.webp) - ![rsm](https://www.pdwgroup.co.uk/hubfs/PDW_Theme_2024/Images/rsm.webp) - ![pdw-armstrong-watson-2](https://www.pdwgroup.co.uk/hubfs/PDW_Theme_2024/Images/pdw-armstrong-watson-2.webp) ### Our Unique Approach to Sales Training   The sales training approach we use to transform sales capability and confidence is unique and highly effective.  It is unlike any other solution available in the market. It uses no slides, no large book of notes, and no lecture style. Take a look at our video and click the ‘want to know how it works?’ button below to help you to bring our sales training proposition to life. [Want to know how it works?](https://www.pdwgroup.co.uk/our-workshop-proposition) > We have broken the mould with this type of sales training.  All our research and experience tells us that when it comes to behavioural change and skills improvements in adults, [most training doesn’t work!](https://www.pdwgroup.co.uk/download-our-free-guide-on-why-most-training-doesnt-work) ## Learn more about Sales And Business Development Training ![Talk-To-Us-Today-Green](https://www.pdwgroup.co.uk/hs-fs/hubfs/PDW_Theme_2024/Images/Talk-To-Us-Today-Green.webp?width=175&height=175&name=Talk-To-Us-Today-Green.webp) ### [Contact Us Talk to us, we're here to listen and help.](https://www.pdwgroup.co.uk/contact-us) ![Download-Our-Guide-Dark-Blue](https://www.pdwgroup.co.uk/hs-fs/hubfs/PDW_Theme_2024/Images/Download-Our-Guide-Dark-Blue.webp?width=175&height=175&name=Download-Our-Guide-Dark-Blue.webp) ### [Download our free guide Why Most Training Doesn't Work!](https://www.pdwgroup.co.uk/download-our-free-guide-on-why-most-training-doesnt-work) ![Download-Our-Guide-Dark-Blue](https://www.pdwgroup.co.uk/hs-fs/hubfs/PDW_Theme_2024/Images/Download-Our-Guide-Dark-Blue.webp?width=175&height=175&name=Download-Our-Guide-Dark-Blue.webp) ### [Download our free guide Top 5 Things Great Businesses Do](https://www.pdwgroup.co.uk/download-your-free-top-5-things-great-businesses-do-guide) ![Download-Our-Guide-Dark-Blue](https://www.pdwgroup.co.uk/hs-fs/hubfs/PDW_Theme_2024/Images/Download-Our-Guide-Dark-Blue.webp?width=175&height=175&name=Download-Our-Guide-Dark-Blue.webp) ### [Download our free guide 5 Ways To Take Your Business From Good To Great](https://www.pdwgroup.co.uk/5-ways-to-take-your-business-to-from-good-to-great-guide) ## Other ways we can help you... ![pdw-header-2-670x480](https://www.pdwgroup.co.uk/hubfs/PDW_Theme_2024/Images/pdw-header-2-670x480.webp) #### People Assessment [Find out more](https://www.pdwgroup.co.uk/assessment-centre-for-recruitment) ![PDWWebsitePics-205-670x550](https://www.pdwgroup.co.uk/hubfs/PDW_Theme_2024/Images/PDWWebsitePics-205-670x550.webp) #### Behavioural Profiling [Find out more](https://www.pdwgroup.co.uk/behavioural-profiling) ![blog-test-image-1](https://www.pdwgroup.co.uk/hubfs/PDW_Theme_2024/Images/blog-test-image-1.webp) #### Customer Feedback Surveys [Find out more](https://www.pdwgroup.co.uk/customer-feedback-surveys) ![Rohlig\_Logistics\_Logo (1)](https://www.pdwgroup.co.uk/hubfs/Rohlig_Logistics_Logo%20(1).jpg) ![sky](https://www.pdwgroup.co.uk/hubfs/PDW_Theme_2024/Images/sky.webp) ![W\_Chapman (1)-1](https://www.pdwgroup.co.uk/hubfs/W_Chapman%20(1)-1.png) ![Center\_Parcs\_logo](https://www.pdwgroup.co.uk/hubfs/PDW_Theme_2024/Images/Client_logos/Center_Parcs_logo.webp) ![F-B-Biscuits (1)](https://www.pdwgroup.co.uk/hubfs/F-B-Biscuits%20(1).jpeg) ![ArmstrongWatson-logo](https://www.pdwgroup.co.uk/hubfs/PDW_Theme_2024/Images/Client_logos/ArmstrongWatson-logo.webp) ![Princes\_Group (3)](https://www.pdwgroup.co.uk/hubfs/Princes_Group%20(3).png) ![Canva Design DAHFDJRkmYI](https://www.pdwgroup.co.uk/hubfs/Canva%20images/Canva%20Design%20DAHFDJRkmYI.png) ![charlesbentley\_ (3)](https://www.pdwgroup.co.uk/hubfs/charlesbentley_%20(3).jpeg) ![The Lakes free range eggs (1)](https://www.pdwgroup.co.uk/hubfs/The%20Lakes%20free%20range%20eggs%20(1).jpeg) ![PKF (2)](https://www.pdwgroup.co.uk/hubfs/PKF%20(2).png) ![Untitled design (1)](https://www.pdwgroup.co.uk/hubfs/Untitled%20design%20(1).png) ![quote-icon](https://www.pdwgroup.co.uk/hubfs/PDW_Theme_2024/Images/Icons/testimonial-quotes.webp) I often hear myself say “Great opportunity to use your PDW skills” – or, in shorthand, just “PDW!” This has been the most effective training I have done in my career – and to call it training downplays it. Vicky Sandry General Counsel ![sky\_logo](https://www.pdwgroup.co.uk/hubfs/PDW_Theme_2024/Images/Client_logos/sky_logo.webp) ![quote-icon](https://www.pdwgroup.co.uk/hubfs/PDW_Theme_2024/Images/Icons/testimonial-quotes.webp) Particularly good feedback from the team on all the practise sessions as this really brings the theory to life – and a great team helping to do that. Steve Howarth CEO ![testimonial-logo-2](https://www.pdwgroup.co.uk/hubfs/PDW_Theme_2024/Images/testimonial-logo-2.webp) ![quote-icon](https://www.pdwgroup.co.uk/hubfs/PDW_Theme_2024/Images/Icons/testimonial-quotes.webp) Good structure, very well facilitated and the combination of project and personal skills training meant that it was easy to see how the personal skills could be practically applied. Richard Cheatham Project Manager ![testimonial-logo-3](https://www.pdwgroup.co.uk/hubfs/PDW_Theme_2024/Images/testimonial-logo-3.webp) ![quote-icon](https://www.pdwgroup.co.uk/hubfs/PDW_Theme_2024/Images/Icons/testimonial-quotes.webp) I often hear myself say “Great opportunity to use your PDW skills” – or, in shorthand, just “PDW!” This has been the most effective training I have done in my career – and to call it training downplays it. Vicky Sandry General Counsel ![sky\_logo](https://www.pdwgroup.co.uk/hubfs/PDW_Theme_2024/Images/Client_logos/sky_logo.webp) ![quote-icon](https://www.pdwgroup.co.uk/hubfs/PDW_Theme_2024/Images/Icons/testimonial-quotes.webp) Particularly good feedback from the team on all the practise sessions as this really brings the theory to life – and a great team helping to do that. Steve Howarth CEO ![testimonial-logo-2](https://www.pdwgroup.co.uk/hubfs/PDW_Theme_2024/Images/testimonial-logo-2.webp) ![quote-icon](https://www.pdwgroup.co.uk/hubfs/PDW_Theme_2024/Images/Icons/testimonial-quotes.webp) Good structure, very well facilitated and the combination of project and personal skills training meant that it was easy to see how the personal skills could be practically applied. Richard Cheatham Project Manager ![testimonial-logo-3](https://www.pdwgroup.co.uk/hubfs/PDW_Theme_2024/Images/testimonial-logo-3.webp) ![Puttig custoemrs understanding into practice mock up-1](https://www.pdwgroup.co.uk/hubfs/Puttig%20custoemrs%20understanding%20into%20practice%20mock%20up-1.png) ## Download Our Free Guide: On Putting Customer Understanding Into Practice Improve customer satisfaction by demonstrating your understanding of customers. Find out more by downloading our guide. [Download guide](https://www.pdwgroup.co.uk/download-our-putting-customer-understanding-into-practice) ## Noble Events What’s It Really Like ToWork With PDW? We know that reading about PDW isn’t the same as seeing the impact our training has on your team, or taking part in a session, yourself. To help you get a feel for what’s really involved, and better understand how our approach could benefit your business, we’re talking to Sarah Cox, an MD who’s already taken the positive step of working with PDW. ![event-profile](https://www.pdwgroup.co.uk/hubfs/PDW_Theme_2024/Images/event-profile.webp) ## Success Story A Prestigious Accountancy Firm Endorses Leadership Development From PDW PDW Group specialises in developing new behaviours and habits for professionals via unique business training courses that allow them to prepare for new responsibilities, or to perform better in their current role. In this blog post, we look closely at how PDW’s training helped a top accountancy firm to transform the way they work. ![A-Prestigious-Accountancy-Firm-Endorses-Leadership-Development-From-PDW](https://www.pdwgroup.co.uk/hubfs/PDW_Theme_2024/Images/Blog/A-Prestigious-Accountancy-Firm-Endorses-Leadership-Development-From-PDW.webp) ## Albert Goodman Success Story Endorsement from Richard Bugler - Albert Goodman At PDW we recently had the honour of receiving this glowing testimonial from Richard of Albert Goodman. He explains below how his partners thoroughly invested in our leadership development training and reaped the numerous rewards. Read on to find out more, in Richard’s own words… ![leadership training for Albert Goodman Accountants](https://www.pdwgroup.co.uk/hubfs/leadership%20training%20for%20Albert%20Goodman%20Accountants.png) ## Success Story Sandra What Coaching Did For Me Coaching can significantly help your day-to-day work and have a positive impact on how you operate. We talked to Sandra about her journey with PDW Group and her realisation of why coaching was the next step for her. Coaching enabled Sandra to see some of the specific blockers that were preventing her from being the type of partner she wanted to be how it lead her to be a happier person. ![the advantages of experiential training](https://www.pdwgroup.co.uk/hubfs/the%20advantages%20of%20experiential%20training.jpg) ## Testimonial from Fisher German Fisher German Fisher German’s partner of the future needed a more innovative and robust approach in order to be different. They wanted their partners to be suited for partnership. This means having the right skills and leadership ability, both internally and externally. ![fisher german leadership training testimonial1](https://www.pdwgroup.co.uk/hubfs/fisher%20german%20leadership%20training%20testimonial1.jpg) ## Rhys’ Story How PDW Behavioural Training Has Helped My Professional Development Rhys Davis from Armstrong Watson shares his story of how PDW helped him with his professional development goals, and gives some great tips on how you can start your own journey towards self-improvement! ![rhys-pdw](https://www.pdwgroup.co.uk/hubfs/PDW_Theme_2024/Images/Blog/rhys-pdw.webp) ## Testimonial Openfield As a leading agribusiness, Openfield are one of Britain’s most successful and enduring cooperatives, committed to putting their members’ needs first. Openfield are realising their vision to be an integral part of their farmers’ and customers’ businesses, building unique relationships that create value. ![openfield leadership training testimonial1](https://www.pdwgroup.co.uk/hubfs/openfield%20leadership%20training%20testimonial1.jpg) ## Testimonial Robson Laidler Robson Laidler are a leading accountancy firm in Newcastle – upon- Tyne. They approached PDW Group to develop the leadership ability within the senior teams in the firm to improve overall performance and employee engagement. ![Robson Laidler](https://www.pdwgroup.co.uk/hubfs/Robson%20Laidler.webp) ## Get In Touch Connect with PDW Group today for expert solutions tailored to your needs. Providing innovative strategies, our team is dedicated to your success. ![phone pdw](https://www.pdwgroup.co.uk/hubfs/phone%20pdw.webp) ## Insights To Help You Lead, Engage and Perform ![ alt=](https://www.pdwgroup.co.uk/hubfs/Linkedin%20Self%20awareness%202.png) ### [How Self Aware Are You Really?](https://www.pdwgroup.co.uk/blog/how-self-aware-are-you-really) 6th August 2026 You’re not as self-aware as you think. That is not a clever opener. It is statistical probability. Research by organisational psychologist Tasha Eurich, published in the Harvard... [Learn more](https://www.pdwgroup.co.uk/blog/how-self-aware-are-you-really) ![ alt=](https://www.pdwgroup.co.uk/hubfs/Stop%20focussing%20on%20client%20satisfaction.jpg) ### [Stop Focusing on Client Satisfaction](https://www.pdwgroup.co.uk/blog/stop-focusing-on-client-satisfaction) 22nd July 2026 In the February 2026 edition of People Management magazine, the CIPD highlighted a statistic which was no surprise to me based on what I see in the training room: Companies that... [Learn more](https://www.pdwgroup.co.uk/blog/stop-focusing-on-client-satisfaction) [View All News](https://www.pdwgroup.co.uk/blog) ## How Is Our Training Different? **Practical Tools,** Real-World Scenarios: Learn and apply skills immediately. **Expert Actor Simulations:** Practice challenging conversations in a safe, realistic environment with our trained actors & consultants. **Performance Review & Feedback:** By recording and watching back the practice scenarios, you're able to gain valuable insights that can have a lasting impact on behaviour. [![pdw-logo](https://www.pdwgroup.co.uk/hs-fs/hubfs/PDW_Theme_2024/Images/pdw-logo.webp?width=178&height=79&name=pdw-logo.webp "pdw-logo")](https://www.pdwgroup.co.uk/) #### Training & Coaching - [All Services](https://www.pdwgroup.co.uk/services-overview) - [Leadership Training & Development](https://www.pdwgroup.co.uk/leadership-development-training) - [Customer Relationship Management Training](https://www.pdwgroup.co.uk/customer-management-training) - [Management Development Training](https://www.pdwgroup.co.uk/management-training) - [The Science Of Account Management](https://www.pdwgroup.co.uk/management-training) - [Sales And Business Development Training](https://www.pdwgroup.co.uk/sales-training) - [Commercial Awareness Training](https://www.pdwgroup.co.uk/business-acumen-training-courses) - [Negotiation Courses](https://www.pdwgroup.co.uk/negotiation-skills-training) - [Coaching Solutions](https://www.pdwgroup.co.uk/business-training-courses/business-coaching) - [Other Workshops](https://www.pdwgroup.co.uk/other-workshops) - [Why Most Training Doesn't Work](https://www.pdwgroup.co.uk/why-most-training-doesnt-work) #### People Assessment - [Assessment Centres](https://www.pdwgroup.co.uk/assessment-centre-for-recruitment) - [360° Feedback](https://www.pdwgroup.co.uk/360-degree-feedback) - [Behavioural Profiling](https://www.pdwgroup.co.uk/behavioural-profiling) #### Feedback Surveys - [Employee Engagement Surveys](https://www.pdwgroup.co.uk/employee-engagement-surveys) - [360° Feedback Surveys](https://www.pdwgroup.co.uk/360-degree-feedback) - [Customer Feedback Surveys](https://www.pdwgroup.co.uk/customer-feedback-surveys) - [Assessment Days](https://www.pdwgroup.co.uk/assessment-days) Call [0115 940 4966](tel:0115%20940%204966) Email [hello@pdwgroup.co.uk](mailto:hello@pdwgroup.co.uk) Address Units 9a to 9c, Colwick Quays Business Park, Nottingham, NG4 2JY, United Kingdom VAT Number 852243146 Company Number 5294805   © 2026 PDW Group Ltd. All rights reserved. - [Contact Us](https://www.pdwgroup.co.uk/contact-us) - [Privacy & Cookies](https://www.pdwgroup.co.uk/privacy-and-cookies) - [Terms & Conditions](https://www.pdwgroup.co.uk/pdw-group-website-terms-service) ```json { "@context" : "https://schema.org", "@type" : "WebSite", "alternateName" : "PDW Group", "name" : "Leadership Training | Management Training | Sales Training", "url" : "https://www.pdwgroup.co.uk/ " } ```