Businesses that want to deliver market leading profitability should regularly be reviewing the quality of their service delivery to customers.

B2B customer feedback has been proven to be absolutely critical to long term financial and business performance. This is because of the fundamental principle that customer advocates will buy more from you.  They are also more likely to refer you, are generally less price sensitive.

Equally they are more likely to be forgiving of any mistakes that happen than customers who are not advocates.

All together these components drive higher profitability.

So we have a B2B customer feedback solution that can be customised to what you need.  We can help you to survey your customers as often as you need to, using our in house web based platforms and experience gained from many years of of doing just that for our clients.

People in a meeting

So what can you expect from a PDW Group customer survey initiative?
  • The right questionnaire.  Our experience and insight will ensure you are asking the right questions in your survey
  • The right measurement scale.  We always recommend the net promoter score, but we are happy to use an alternative if it fits your business and customers better
  • Our simple and effective on line platforms are dedicated to securely capture feedback from your customers.
  • We can send feedback survey emails out to your customers on your behalf, as if you have sent them yourself.
  • In depth reporting – Graphical, PDF and excel reports, both online and offline, and cut whichever way you want to see the data and the comments
  • Executive summary and presentation.  As part of our full service, we can provide full analysis of the feedback including key messages, with a formal presentation to the board that includes recommendations for action
  • Benchmarking.  Our database of anonymised surveys and data allows us to contextualise your organisation’s customer engagement levels with others

Many of our clients conduct a B2B customer feedback survey on an annual basis, or monthly/daily depending on their customer base, services or products.

Year on year progress reports and benchmarking also allows them to see where there investments have paid back, and where needs further attention.

Here’s what Sky TV had to say about PDW

“I often hear myself say “Great opportunity to use your PDW skills” – or, in shorthand, just “PDW!” This has been the most effective training I have done in my career – and to call it training downplays it”

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Vicky Sandry, General Counsel

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