---
title: Leadership training | Management training | Sales Training | PDW Group
description: The business development and training we provide transforms the behaviour and performance of individuals, teams and organisations.
---

[![pdw-logo](https://www.pdwgroup.co.uk/hs-fs/hubfs/PDW_Theme_2024/Images/pdw-logo.webp?width=178&height=79&name=pdw-logo.webp "pdw-logo")](https://www.pdwgroup.co.uk/)

- [0115 940 4966](tel:0115%20940%204966)
- [hello@pdwgroup.co.uk](mailto:hello@pdwgroup.co.uk)

- Training & Coaching
  
  
  
    - [Leadership Training & Development](https://www.pdwgroup.co.uk/leadership-development-training)
      
      
      
          - [Leadership Behaviour](https://www.pdwgroup.co.uk/business-training-courses/leadership-development-training/leadership-behaviour)
          - [Strategic Thinking for Leaders](https://www.pdwgroup.co.uk/business-training-courses/leadership-development-training/strategic-thinking)
    - [Management Development Training](https://www.pdwgroup.co.uk/management-training)
      
      
      
          - [Performance Management](https://www.pdwgroup.co.uk/business-training-courses/management-training/performance-management)
          - [Setting Goals](https://www.pdwgroup.co.uk/business-training-courses/management-training/setting-goals)
          - [Giving Feedback](https://www.pdwgroup.co.uk/giving-feedback)
    - [Sales And Business Development Training](https://www.pdwgroup.co.uk/sales-training)
    - [Negotiation Skills Training Courses](https://www.pdwgroup.co.uk/negotiation-skills-training)
    - [Customer Relationship Management Training](https://www.pdwgroup.co.uk/customer-management-training)
    - [The Science Of Account Management](https://www.pdwgroup.co.uk/the-science-of-account-management)
    - [Commercial, financial & business acumen training](https://www.pdwgroup.co.uk/business-acumen-training-courses)
    - [Coaching Solutions](https://www.pdwgroup.co.uk/business-training-courses/business-coaching)
    - [Other Workshops](https://www.pdwgroup.co.uk/other-workshops)
- People Assessment
  
  
  
    - [Assessment Centres](https://www.pdwgroup.co.uk/assessment-centre-for-recruitment)
    - [Behavioural Profiling](https://www.pdwgroup.co.uk/behavioural-profiling)
    - [Flexible 360° Feedback Surveys](https://www.pdwgroup.co.uk/360-degree-feedback)
- Feedback Surveys
  
  
  
    - [Employee Engagement Survey](https://www.pdwgroup.co.uk/employee-engagement-surveys)
    - [Customer Feedback Surveys](https://www.pdwgroup.co.uk/customer-feedback-surveys)
    - [Flexible 360° Feedback Surveys](https://www.pdwgroup.co.uk/360-degree-feedback)
    - [Assessment Days](https://www.pdwgroup.co.uk/assessment-days)
- Who We Help
  
  
  
    - [HR Training & Development](https://www.pdwgroup.co.uk/hr-training-and-development)
    - [Business Owners, Managing Directors And CEO Training And Development](https://www.pdwgroup.co.uk/ceo-training-and-development)
    - [Professional Services Training](https://www.pdwgroup.co.uk/professional-services-training)
    - [Training For Learning And Development Professionals](https://www.pdwgroup.co.uk/learning-development-professionals-training-courses)
    - [Department And Team Heads](https://www.pdwgroup.co.uk/department-team-heads)
- [Methodology](https://www.pdwgroup.co.uk/about-us/our-methodology)
- Explore Further
  
  
  
    - [Business Advisory Consultancy](https://www.pdwgroup.co.uk/business-consultancy-advisory)
    - [Team Development](https://www.pdwgroup.co.uk/team-development)
    - [Meet the Team](https://www.pdwgroup.co.uk/about-us/meet-the-team)
    - [Free Guides](https://www.pdwgroup.co.uk/free-guides)
    - [Case Studies](https://www.pdwgroup.co.uk/blog/tag/case-studies)
    - [Testimonials](https://www.pdwgroup.co.uk/testimonials)
    - [Training Room Hire](https://www.pdwgroup.co.uk/training-room-hire)
    - [Blog](https://www.pdwgroup.co.uk/blog)
    - [About Us](https://www.pdwgroup.co.uk/about-us)
- [Contact Us](https://www.pdwgroup.co.uk/contact-us)

# We Transform The Behaviour And Performance Of People, Teams And Organisations

PDW Group's unique experiential learning approach improves behaviours & habits in leaders, people & customer managers and salespeople and is described as 'life changing' by many thousands of delegates.

[View our case studies](https://www.pdwgroup.co.uk/blog/tag/case-studies)

## Services That Improve Business Performance

![business-icon](https://www.pdwgroup.co.uk/hubfs/PDW_Theme_2024/Images/Icons/business-icon.webp)

#### Business Training Courses

We adopt a unique practice and feedback-based approach with the use of high-quality filming of simulated scenarios to drive self-awareness and develop new behaviours.

[Learn more](https://www.pdwgroup.co.uk/leadership-development-training)

![people-icon](https://www.pdwgroup.co.uk/hubfs/PDW_Theme_2024/Images/Icons/people-icon.webp)

#### People Assessment

Unique people assessment solutions to improve recruitment and to target learning investment.

[Learn more](https://www.pdwgroup.co.uk/assessment-centre-for-recruitment)

![survey-icon](https://www.pdwgroup.co.uk/hubfs/PDW_Theme_2024/Images/Icons/survey-icon.webp)

#### Company Feedback Survey

Gain the insights your business needs from your customers and employees.

[Learn more](https://www.pdwgroup.co.uk/employee-engagement-surveys)

## What is Experiential Learning?

**Practical Tools, Real-World Scenarios**: Learn and apply skills immediately.

**Expert Scenario Simulations:** Practise challenging conversations in a safe, realistic environment with our expert scenario consultants.

**Performance Review & Feedback:** By recording and watching back the practice scenarios, you're able to gain valuable insights that can have a lasting impact on behaviour.

![Rohlig_Logistics_Logo (1)](https://www.pdwgroup.co.uk/hubfs/Rohlig_Logistics_Logo%20(1).jpg)

![sky](https://www.pdwgroup.co.uk/hubfs/PDW_Theme_2024/Images/sky.webp)

![W_Chapman (1)-1](https://www.pdwgroup.co.uk/hubfs/W_Chapman%20(1)-1.png)

![Center_Parcs_logo](https://www.pdwgroup.co.uk/hubfs/PDW_Theme_2024/Images/Client_logos/Center_Parcs_logo.webp)

![F-B-Biscuits (1)](https://www.pdwgroup.co.uk/hubfs/F-B-Biscuits%20(1).jpeg)

![ArmstrongWatson-logo](https://www.pdwgroup.co.uk/hubfs/PDW_Theme_2024/Images/Client_logos/ArmstrongWatson-logo.webp)

![Princes_Group (3)](https://www.pdwgroup.co.uk/hubfs/Princes_Group%20(3).png)

![Canva Design DAHFDJRkmYI](https://www.pdwgroup.co.uk/hubfs/Canva%20images/Canva%20Design%20DAHFDJRkmYI.png)

![charlesbentley_ (3)](https://www.pdwgroup.co.uk/hubfs/charlesbentley_%20(3).jpeg)

![The Lakes free range eggs (1)](https://www.pdwgroup.co.uk/hubfs/The%20Lakes%20free%20range%20eggs%20(1).jpeg)

![PKF (2)](https://www.pdwgroup.co.uk/hubfs/PKF%20(2).png)

![Untitled design (1)](https://www.pdwgroup.co.uk/hubfs/Untitled%20design%20(1).png)

![Who We Help](https://www.pdwgroup.co.uk/hubfs/Who%20We%20Help.webp)

## Who We Help

#### We work with business people in a wide range of roles, and across a varied and diverse list of market sectors:

 

- [HR & People Teams](https://www.pdwgroup.co.uk/hr-training-and-development)
- [Business Owners, CEOs and MDs](https://www.pdwgroup.co.uk/ceo-training-and-development)
- [L&D Professionals](https://www.pdwgroup.co.uk/learning-development-professionals-training-courses)
- [Departmental Heads](https://www.pdwgroup.co.uk/department-team-heads)
- [Professional Services](https://www.pdwgroup.co.uk/professional-services-training)

[![Book a consultation](https://hubspot-no-cache-eu1-prod.s3.amazonaws.com/cta/default/25041294/interactive-260499639503.png)](https://www.pdwgroup.co.uk/hs/cta/wi/redirect?encryptedPayload=AVxigLJIfbWhgEfc7ZqZLmlPlQamBU4EHWGNOJbzg53cjx4fC7bq7mUda3b0JWUg2f7kIwFyWkZbQoHYHg%2FuZllim5jtRhz7dsam0r%2FMJL22GIN7sV2eYeOPDVWoKe71nm2z%2FenFowsIbeXUuFSCYyfI%2BvK0zUjChvz5nRqguCl9FbzTnGS8d4%2BjAbMYMSurNzFitXo%3D&webInteractiveContentId=260499639503&portalId=25041294)

## Our Philosophy is Simple…

Businesses that focus on improving how their business functions internally increase their employee engagement much more effectively than those that don’t. High employee engagement is then self fulfilling, improving how the business runs even further.  This also has a significant positive impact on all aspects of the customer experience which in turn drives customer advocacy, one of the key differentiators of truly great businesses.

**In short, this delivers market leading profitability.**

![quality-icon](https://www.pdwgroup.co.uk/hubfs/PDW_Theme_2024/Images/Icons/quality-icon.webp)

#### Internal Service Quality

![arrow-image](https://www.pdwgroup.co.uk/hubfs/PDW_Theme_2024/Images/Icons/quick-arrow.webp)

![employee-engagment-icon](https://www.pdwgroup.co.uk/hubfs/PDW_Theme_2024/Images/Icons/employee-engagment-icon.webp)

#### Employee Engagment

![arrow-image](https://www.pdwgroup.co.uk/hubfs/PDW_Theme_2024/Images/Icons/quick-arrow.webp)

![high-quality-icon](https://www.pdwgroup.co.uk/hubfs/PDW_Theme_2024/Images/Icons/high-quality-icon.webp)

#### External Service Quality

![arrow-image](https://www.pdwgroup.co.uk/hubfs/PDW_Theme_2024/Images/Icons/quick-arrow.webp)

![high-quality-icon](https://www.pdwgroup.co.uk/hubfs/PDW_Theme_2024/Images/Icons/customer-service.webp)

#### Customer Advocacy

![arrow-image](https://www.pdwgroup.co.uk/hubfs/PDW_Theme_2024/Images/Icons/quick-arrow.webp)

![diagram-icon](https://www.pdwgroup.co.uk/hubfs/PDW_Theme_2024/Images/Icons/diagram-icon.webp)

#### High Profits

![arrow-image](https://www.pdwgroup.co.uk/hubfs/PDW_Theme_2024/Images/Icons/quick-arrow.webp)

![PDW-Mock-Up-1](https://www.pdwgroup.co.uk/hubfs/PDW_Theme_2024/Images/PDW-Mock-Up-1.webp)

## Download Our Free Guide: Why Most Training Doesn’t Work

What’s the level of commitment, motivation and connection with training in your organisation? How much do the delegates feel that it’s really designed for them? Download our free guide on Why Most Training Doesn’t Work to find out more.

[Download guide](https://www.pdwgroup.co.uk/download-our-free-guide-on-why-most-training-doesnt-work)

## People Assessment

#### Assessment Centres

We adopt a simulation approach with the use of high-quality filming of simulated scenarios with remote observation by assessors, giving you a realistic view of your candidates and the opportunity to replay footage for further assessment.

#### Behavioural Profiling

Instigate ‘light bulb moments’ for your people in any role by using the right behavioural profiling tool.

#### Flexible 360° Feedback Surveys

Our flexible full-service solution gives you the guidance, the latest technology platform and a highly effective coach to deliver a world-class 360° feedback experience.

[Learn more](https://www.pdwgroup.co.uk/assessment-centre-for-recruitment)

![People Assessment](https://www.pdwgroup.co.uk/hubfs/People%20Assessment.webp)

![Feedback Surveys](https://www.pdwgroup.co.uk/hubfs/Feedback%20Surveys.webp)

## Feedback Surveys

#### Employee Engagement Survey

Measure your employee engagement easily & cost-effectively, and gain the insights you need to make key decisions about your people & your business.

#### Flexible 360° Feedback Surveys

Obtain robust 360° feedback to dramatically enhance the self-awareness of your people and instigate & measure behavioural change.

#### Customer Feedback Surveys

Measure the true engagement of your customers and gain the insights you need to make key business decisions.

#### Assessment Days

Game changing assessment days that properly and fairly assess candidates in a challenging and realistic environment.

[Learn more](https://www.pdwgroup.co.uk/employee-engagement-surveys)

[![Book a consultation](https://hubspot-no-cache-eu1-prod.s3.amazonaws.com/cta/default/25041294/interactive-260499639503.png)](https://www.pdwgroup.co.uk/hs/cta/wi/redirect?encryptedPayload=AVxigLJIfbWhgEfc7ZqZLmlPlQamBU4EHWGNOJbzg53cjx4fC7bq7mUda3b0JWUg2f7kIwFyWkZbQoHYHg%2FuZllim5jtRhz7dsam0r%2FMJL22GIN7sV2eYeOPDVWoKe71nm2z%2FenFowsIbeXUuFSCYyfI%2BvK0zUjChvz5nRqguCl9FbzTnGS8d4%2BjAbMYMSurNzFitXo%3D&webInteractiveContentId=260499639503&portalId=25041294)

## Business Training Courses

#### Leadership Training & Development

Game changing leadership training & development from PDW Group to ensure leaders enable their people whilst they're present, & leave a lasting impact when they're not.

#### Management Development Training

'Game changing' 'in house' management training courses for people managers, to maximise team engagement and performance.

#### Sales And Business Development Training

Experience our unique & highly effective sales training for all sales and business development roles.

#### Negotiation Skills

Game changing negotiation training for all customer facing roles

#### Customer Relationship Management Training

Game changing customer management training for all customer facing roles.

#### The Science Of Account Management

The essential Technical and Non Behavioural knowledge and tools your customer account managers need to maximise their customer relationships and performance.

#### Commercial, financial & business acumen training

Help your people to think more like a business owner, and make better commercial & financial decisions.

#### Coaching Solutions

Transform mindset, confidence & capability with quality coaching sessions either face-to-face or online.

#### Other Workshops

We run interactive single facilitator workshops on a number of knowledge based topics, many of which are shown below.

[Learn more](https://www.pdwgroup.co.uk/leadership-development-training)

![business-training](https://www.pdwgroup.co.uk/hubfs/PDW_Theme_2024/Images/Icons/businesstraining.webp)

![quote-icon](https://www.pdwgroup.co.uk/hubfs/PDW_Theme_2024/Images/Icons/testimonial-quotes.webp)

I often hear myself say “Great opportunity to use your PDW skills” – or, in shorthand, just “PDW!” This has been the most effective training I have done in my career – and to call it training downplays it.

Vicky Sandry General Counsel

![sky_logo](https://www.pdwgroup.co.uk/hubfs/PDW_Theme_2024/Images/Client_logos/sky_logo.webp)

![quote-icon](https://www.pdwgroup.co.uk/hubfs/PDW_Theme_2024/Images/Icons/testimonial-quotes.webp)

Particularly good feedback from the team on all the practise sessions as this really brings the theory to life – and a great team helping to do that.

Steve Howarth CEO

![testimonial-logo-2](https://www.pdwgroup.co.uk/hubfs/PDW_Theme_2024/Images/testimonial-logo-2.webp)

![quote-icon](https://www.pdwgroup.co.uk/hubfs/PDW_Theme_2024/Images/Icons/testimonial-quotes.webp)

Good structure, very well facilitated and the combination of project and personal skills training meant that it was easy to see how the personal skills could be practically applied.

Richard Cheatham Project Manager

![testimonial-logo-3](https://www.pdwgroup.co.uk/hubfs/PDW_Theme_2024/Images/testimonial-logo-3.webp)

![quote-icon](https://www.pdwgroup.co.uk/hubfs/PDW_Theme_2024/Images/Icons/testimonial-quotes.webp)

I often hear myself say “Great opportunity to use your PDW skills” – or, in shorthand, just “PDW!” This has been the most effective training I have done in my career – and to call it training downplays it.

Vicky Sandry General Counsel

![sky_logo](https://www.pdwgroup.co.uk/hubfs/PDW_Theme_2024/Images/Client_logos/sky_logo.webp)

![quote-icon](https://www.pdwgroup.co.uk/hubfs/PDW_Theme_2024/Images/Icons/testimonial-quotes.webp)

Particularly good feedback from the team on all the practise sessions as this really brings the theory to life – and a great team helping to do that.

Steve Howarth CEO

![testimonial-logo-2](https://www.pdwgroup.co.uk/hubfs/PDW_Theme_2024/Images/testimonial-logo-2.webp)

![quote-icon](https://www.pdwgroup.co.uk/hubfs/PDW_Theme_2024/Images/Icons/testimonial-quotes.webp)

Good structure, very well facilitated and the combination of project and personal skills training meant that it was easy to see how the personal skills could be practically applied.

Richard Cheatham Project Manager

![testimonial-logo-3](https://www.pdwgroup.co.uk/hubfs/PDW_Theme_2024/Images/testimonial-logo-3.webp)

## Noble Events What’s It Really Like ToWork With PDW?

We know that reading about PDW isn’t the same as seeing the impact our training has on your team, or taking part in a session, yourself. To help you get a feel for what’s really involved, and better understand how our approach could benefit your business, we’re talking to Sarah Cox, an MD who’s already taken the positive step of working with PDW.

![event-profile](https://www.pdwgroup.co.uk/hubfs/PDW_Theme_2024/Images/event-profile.webp)

## Success Story A Prestigious Accountancy Firm Endorses Leadership Development From PDW

PDW Group specialises in developing new behaviours and habits for professionals via unique business training courses that allow them to prepare for new responsibilities, or to perform better in their current role. In this blog post, we look closely at how PDW’s training helped a top accountancy firm to transform the way they work.

![A-Prestigious-Accountancy-Firm-Endorses-Leadership-Development-From-PDW](https://www.pdwgroup.co.uk/hubfs/PDW_Theme_2024/Images/Blog/A-Prestigious-Accountancy-Firm-Endorses-Leadership-Development-From-PDW.webp)

## Albert Goodman Success Story Endorsement from Richard Bugler - Albert Goodman

At PDW we recently had the honour of receiving this glowing testimonial from Richard of Albert Goodman. He explains below how his partners thoroughly invested in our leadership development training and reaped the numerous rewards. Read on to find out more, in Richard’s own words…

![leadership training for Albert Goodman Accountants](https://www.pdwgroup.co.uk/hubfs/leadership%20training%20for%20Albert%20Goodman%20Accountants.png)

## Success Story Sandra What Coaching Did For Me

Coaching can significantly help your day-to-day work and have a positive impact on how you operate.

We talked to Sandra about her journey with PDW Group and her realisation of why coaching was the next step for her.

Coaching enabled Sandra to see some of the specific blockers that were preventing her from being the type of partner she wanted to be how it lead her to be a happier person.

![the advantages of experiential training](https://www.pdwgroup.co.uk/hubfs/the%20advantages%20of%20experiential%20training.jpg)

## Testimonial from Fisher German Fisher German

Fisher German’s partner of the future needed a more innovative and robust approach in order to be different. They wanted their partners to be suited for partnership. This means having the right skills and leadership ability, both internally and externally.

![fisher german leadership training testimonial1](https://www.pdwgroup.co.uk/hubfs/fisher%20german%20leadership%20training%20testimonial1.jpg)

## Rhys’ Story How PDW Behavioural Training Has Helped My Professional Development

Rhys Davis from Armstrong Watson shares his story of how PDW helped him with his professional development goals, and gives some great tips on how you can start your own journey towards self-improvement!

![rhys-pdw](https://www.pdwgroup.co.uk/hubfs/PDW_Theme_2024/Images/Blog/rhys-pdw.webp)

## Testimonial Openfield

As a leading agribusiness, Openfield are one of Britain’s most successful and enduring cooperatives, committed to putting their members’ needs first.

Openfield are realising their vision to be an integral part of their farmers’ and customers’ businesses, building unique relationships that create value.

![openfield leadership training testimonial1](https://www.pdwgroup.co.uk/hubfs/openfield%20leadership%20training%20testimonial1.jpg)

## Testimonial Robson Laidler

Robson Laidler are a leading accountancy firm in Newcastle – upon- Tyne. They approached PDW Group to develop the leadership ability within the senior teams in the firm to improve overall performance and employee engagement.

![Robson Laidler](https://www.pdwgroup.co.uk/hubfs/Robson%20Laidler.webp)

## Get In Touch

Connect with PDW Group today for expert solutions tailored to your needs. Providing innovative strategies, our team is dedicated to your success.

![phone pdw](https://www.pdwgroup.co.uk/hubfs/phone%20pdw.webp)

## Insights To Help You Lead, Engage and Perform

![ alt=](https://www.pdwgroup.co.uk/hubfs/Linkedin%20Self%20awareness%202.png)

### [How Self Aware Are You Really?](https://www.pdwgroup.co.uk/blog/how-self-aware-are-you-really)

6th August 2026

You’re not as self-aware as you think. That is not a clever opener. It is statistical probability. Research by organisational psychologist Tasha Eurich, published in the Harvard...

[Learn more](https://www.pdwgroup.co.uk/blog/how-self-aware-are-you-really)

![ alt=](https://www.pdwgroup.co.uk/hubfs/Stop%20focussing%20on%20client%20satisfaction.jpg)

### [Stop Focusing on Client Satisfaction](https://www.pdwgroup.co.uk/blog/stop-focusing-on-client-satisfaction)

22nd July 2026

In the February 2026 edition of People Management magazine, the CIPD highlighted a statistic which was no surprise to me based on what I see in the training room: Companies that...

[Learn more](https://www.pdwgroup.co.uk/blog/stop-focusing-on-client-satisfaction)

[View All News](https://www.pdwgroup.co.uk/blog)

[![pdw-logo](https://www.pdwgroup.co.uk/hs-fs/hubfs/PDW_Theme_2024/Images/pdw-logo.webp?width=178&height=79&name=pdw-logo.webp "pdw-logo")](https://www.pdwgroup.co.uk/)

#### Training & Coaching

- [All Services](https://www.pdwgroup.co.uk/services-overview)
- [Leadership Training & Development](https://www.pdwgroup.co.uk/leadership-development-training)
- [Customer Relationship Management Training](https://www.pdwgroup.co.uk/customer-management-training)
- [Management Development Training](https://www.pdwgroup.co.uk/management-training)
- [The Science Of Account Management](https://www.pdwgroup.co.uk/management-training)
- [Sales And Business Development Training](https://www.pdwgroup.co.uk/sales-training)
- [Commercial Awareness Training](https://www.pdwgroup.co.uk/business-acumen-training-courses)
- [Negotiation Courses](https://www.pdwgroup.co.uk/negotiation-skills-training)
- [Coaching Solutions](https://www.pdwgroup.co.uk/business-training-courses/business-coaching)
- [Other Workshops](https://www.pdwgroup.co.uk/other-workshops)
- [Why Most Training Doesn't Work](https://www.pdwgroup.co.uk/why-most-training-doesnt-work)

#### People Assessment

- [Assessment Centres](https://www.pdwgroup.co.uk/assessment-centre-for-recruitment)
- [360° Feedback](https://www.pdwgroup.co.uk/360-degree-feedback)
- [Behavioural Profiling](https://www.pdwgroup.co.uk/behavioural-profiling)

#### Feedback Surveys

- [Employee Engagement Surveys](https://www.pdwgroup.co.uk/employee-engagement-surveys)
- [360° Feedback Surveys](https://www.pdwgroup.co.uk/360-degree-feedback)
- [Customer Feedback Surveys](https://www.pdwgroup.co.uk/customer-feedback-surveys)
- [Assessment Days](https://www.pdwgroup.co.uk/assessment-days)

Call

[0115 940 4966](tel:0115%20940%204966)

Email

[hello@pdwgroup.co.uk](mailto:hello@pdwgroup.co.uk)

Address

Units 9a to 9c, Colwick Quays  
Business Park, Nottingham,  
NG4 2JY, United Kingdom

VAT Number

852243146

Company Number

5294805

  © 2026 PDW Group Ltd. All rights reserved.

- [Contact Us](https://www.pdwgroup.co.uk/contact-us)
- [Privacy & Cookies](https://www.pdwgroup.co.uk/privacy-and-cookies)
- [Terms & Conditions](https://www.pdwgroup.co.uk/pdw-group-website-terms-service)

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