Since 2004 PDW Group has been delivering proven solutions that transform the behaviours and performance of people, teams & organisations.

We work with a variety of businesses, helping them to define and create strategies and plans, understand customer and employee opinions, and develop sustainable behaviours amongst the workforce to tangibly improve people, team, and organisational performance.

At our unique Nottingham development centre, we simulate real life scenarios for your team to understand how they behave, and the impact of that behaviour on colleagues, customers, and financial performance.

We understand that an investment in your people is an investment in your business and are committed to getting you a tangible return on this investment.


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Download Our Free Guide On Why Most Training Doesn’t Work

What’s the level of commitment, motivation and connection with training in your organisation? How much do the delegates feel that it’s really designed for them? Download our free guide on Why Most Training Doesn’t Work to find out more.

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Here’s what Sky TV had to say about PDW

“I often hear myself say “Great opportunity to use your PDW skills” – or, in shorthand, just “PDW!” This has been the most effective training I have done in my career – and to call it training downplays it”

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Vicky Sandry, General Counsel

Who we help

HR Training & Development

Helping People and HR teams to pilot the HR plane and be more than just a flight attendant to the business.

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Training For Learning And Development Professionals

Helping L&D professionals to shine with unique & proven solutions that deliver genuine business benefit & competitive advantage.

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Business Owners, Managing Directors And CEO Training And Development

Helping businesses to be the best to work for, and the best to do business with.

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Department And Team Heads

Helping department/team heads to build cohesive, efficient and effective teams.

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Our philosophy is simple…

Businesses that focus on improving how their business functions internally increase their employee engagement much more effectively than those that don’t.

High employee engagement is then self fulfilling, improving how the business runs even further.  This also has a significant positive impact on all aspects of the customer experience which in turn drives customer advocacy, one of the key differentiators of truly great businesses.

In short, this delivers market leading profitability.

View our methodology

There are two core factors that drive both internal & external service quality.

People factors

The right people in the right roles, with the right attitudes, behaviours & skills


Environmental factors

Efficient & effective systems, processes, tools & ways of working.

We work with many of our clients in both these key areas to improve the overall service quality of their business, and when developed together, these can have a hugely powerful impact, which we call the 1+1=3 effect.