---
title: Feedback Training For Giving And Receiving Feedback
description: Effective feedback training is essential for boosting the confidence of your people managers in giving and receiving feedback, improving company performance.
---

[![pdw-logo](https://www.pdwgroup.co.uk/hs-fs/hubfs/PDW_Theme_2024/Images/pdw-logo.webp?width=178&height=79&name=pdw-logo.webp "pdw-logo")](https://www.pdwgroup.co.uk/)

- [0115 940 4966](tel:0115%20940%204966)
- [hello@pdwgroup.co.uk](mailto:hello@pdwgroup.co.uk)

- Training & Coaching

    - [Leadership Training & Development](https://www.pdwgroup.co.uk/leadership-development-training)

          - [Leadership Behaviour](https://www.pdwgroup.co.uk/business-training-courses/leadership-development-training/leadership-behaviour)
          - [Strategic Thinking for Leaders](https://www.pdwgroup.co.uk/business-training-courses/leadership-development-training/strategic-thinking)
    - [Management Development Training](https://www.pdwgroup.co.uk/management-training)

          - [Performance Management](https://www.pdwgroup.co.uk/business-training-courses/management-training/performance-management)
          - [Setting Goals](https://www.pdwgroup.co.uk/business-training-courses/management-training/setting-goals)
          - [Giving Feedback](https://www.pdwgroup.co.uk/giving-feedback)
    - [Sales And Business Development Training](https://www.pdwgroup.co.uk/sales-training)
    - [Negotiation Skills Training Courses](https://www.pdwgroup.co.uk/negotiation-skills-training)
    - [Customer Relationship Management Training](https://www.pdwgroup.co.uk/customer-management-training)
    - [The Science Of Account Management](https://www.pdwgroup.co.uk/the-science-of-account-management)
    - [Commercial, financial & business acumen training](https://www.pdwgroup.co.uk/business-acumen-training-courses)
    - [Coaching Solutions](https://www.pdwgroup.co.uk/business-training-courses/business-coaching)
    - [Other Workshops](https://www.pdwgroup.co.uk/other-workshops)
- People Assessment

    - [Assessment Centres](https://www.pdwgroup.co.uk/assessment-centre-for-recruitment)
    - [Behavioural Profiling](https://www.pdwgroup.co.uk/behavioural-profiling)
    - [Flexible 360° Feedback Surveys](https://www.pdwgroup.co.uk/360-degree-feedback)
- Feedback Surveys

    - [Employee Engagement Survey](https://www.pdwgroup.co.uk/employee-engagement-surveys)
    - [Customer Feedback Surveys](https://www.pdwgroup.co.uk/customer-feedback-surveys)
    - [Flexible 360° Feedback Surveys](https://www.pdwgroup.co.uk/360-degree-feedback)
    - [Assessment Days](https://www.pdwgroup.co.uk/assessment-days)
- Who We Help

    - [HR Training & Development](https://www.pdwgroup.co.uk/hr-training-and-development)
    - [Business Owners, Managing Directors And CEO Training And Development](https://www.pdwgroup.co.uk/ceo-training-and-development)
    - [Professional Services Training](https://www.pdwgroup.co.uk/professional-services-training)
    - [Training For Learning And Development Professionals](https://www.pdwgroup.co.uk/learning-development-professionals-training-courses)
    - [Department And Team Heads](https://www.pdwgroup.co.uk/department-team-heads)
- [Methodology](https://www.pdwgroup.co.uk/about-us/our-methodology)
- Explore Further

    - [Business Advisory Consultancy](https://www.pdwgroup.co.uk/business-consultancy-advisory)
    - [Team Development](https://www.pdwgroup.co.uk/team-development)
    - [Meet the Team](https://www.pdwgroup.co.uk/about-us/meet-the-team)
    - [Free Guides](https://www.pdwgroup.co.uk/free-guides)
    - [Case Studies](https://www.pdwgroup.co.uk/blog/tag/case-studies)
    - [Testimonials](https://www.pdwgroup.co.uk/testimonials)
    - [Training Room Hire](https://www.pdwgroup.co.uk/training-room-hire)
    - [Blog](https://www.pdwgroup.co.uk/blog)
    - [About Us](https://www.pdwgroup.co.uk/about-us)
- [Contact Us](https://www.pdwgroup.co.uk/contact-us)

# Training On Giving Feedback

Giving high-quality feedback is an essential skill for people managers to enable team members to grow and improve their behaviours & performance.

[Get in Touch](https://www.pdwgroup.co.uk/get-in-touch)

## Giving Feedback

#### Of all the management disciplines we work on with our delegates, giving feedback comes out consistently as a ‘management essential’.

Our direct experience shows us that there are few organisations that have a truly open ‘feedback culture’.  Most however recognise that this as a place they aspire to be.

The majority of business people we have worked with over the years report thatthey would like and need more feedback. The irony is though that many accept that they don’t give it to others nearly enough.  Equally, most people we find rarely ask for it themselves.

Whilst there are of course some shining examples of those who both give and receive it well, many people in business appear to be on **a** ‘starvation diet’ of good quality feedback.

[Ready to improve feedback in your business?](https://www.pdwgroup.co.uk/make-an-enquiry)

All too often we see managers giving ineffective feedback to their team members, and then seeing no improvement in performance. Click below to watch our 3 essential tips for giving great feedback.

<iframe width="256" height="144.64" src="https://www.youtube.com/embed/4tqxlxj0HO8?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen title="3 Essential Tips for Giving Great Feedback" style="position: absolute; top: 0px; left: 0px; width: 100%; height: 100%; border: none;"></iframe>

 

## **What Types Of Feedback Are There?**

The ability and willingness of people managers to give feedback effectively can be truly transformational.  This skill alone can set a person apart from their peers in a way that many other competencies cannot.

There are in simple terms, two types of feedback:

- Positive feedback or praise
- Corrective or improvement based feedback

Both are essential, and whilst the principles of giving them are the same, the reasons to give them are very different.

[Make An Enquiry](https://www.pdwgroup.co.uk/make-an-enquiry)

![IMG\_0354-1024x683](https://www.pdwgroup.co.uk/hubfs/PDW_Theme_2024/Images/IMG_0354-1024x683.webp "IMG_0354-1024x683")

#### **Giving positive or corrective feedback**

In essence, **positive feedback** should be given to encourage and to recognise effort or performance in some way.  It is designed to improve the person’s confidence and feeling of value, and to encourage them to repeat their action.

**Corrective feedback** should be given to make the recipient aware of an action, behaviour or outcome that must change or improve.  Often people are aware of the feedback you might give, but they either don’t want to or have been unable to change it.

**The** **impact** of not giving either positive or corrective feedback, or giving it badly can be deep and wide for the individuals, teams and the organisation.  Essentially though **it often demotivates, disables and impacts on a person’s feeling of value**.

It stunts their growth and development and often leaves people in a ‘blind spot’ with no idea of how they are doing.  This can easily lead to all sorts of issues, and many of them with **direct financial impacts.**

[Need To Reach Out?](https://www.pdwgroup.co.uk/contact-us)

#### **So what’s the solution?**

There is one critical principle and starting point that most are not aware of, and this is……

> **“You can’t change what you don’t acknowledge…”**

This means that if you are going to give somebody a piece of corrective feedback, then you must **focus first on getting them to acknowledge it** to be valid and an accurate reflection of the situation.

If you don’t, the recipient will simply **pay ‘lip service’** to the message, or even refuse to accept it.  This will **result in no change**, and potentially a worse relationship with the giver than if nothing had been said.

#### So how can PDW Group help to transform your people at giving feedback?

We have a **proven and unique way** of transforming the confidence and capability of thousands of people in giving effective feedback.

Investing in a highly [personalised workshop](https://www.pdwgroup.co.uk/our-workshop-proposition) or programme will make genuine strides for your people. It will transform their confidence & capability in tackling even the most challenging of  conversations.

We will ensure they have some **‘light bulb moments’.**  We will get them to ‘flick the switch’ in their heads about what feedback is all about.  This is when we can then help them to do **a great job of giving feedback.**

Put simply, this will add real value to others in the workplace, and will help to **transform your business and financial performance.**

[Want to know how it works?](https://www.pdwgroup.co.uk/our-workshop-proposition)

## Testimonial

### Here’s what Go Outdoors had to say about PDW

“You say what you are going to do and deliver on that promise. Friendly flexible approach and feel to the company which I love and you want to work with us not against us, but challenge when you feel you need to. You are also always looking to improve and constantly ask for feedback. When you visit your offices its always a very warm welcome and whether I have a £200 budget or £200,000 budget your approach is the same which is great. You always make yourself available which is not always my experience with other providers when projects are moving along.”

![Go-Outdoors-1](https://www.pdwgroup.co.uk/hubfs/PDW_Theme_2024/Images/Go-Outdoors-1.webp)

 Pam Smith, L&D Manager

![Screen-Shot-2017-08-02-at-13.54.12](https://www.pdwgroup.co.uk/hubfs/PDW_Theme_2024/Images/Screen-Shot-2017-08-02-at-13.54.12.webp)

## Other ways we can help you...

![PDWWebsitePics-31-900x740-1](https://www.pdwgroup.co.uk/hubfs/PDW_Theme_2024/Images/PDWWebsitePics-31-900x740-1.webp)

#### Assessment Centres

[Find out more](https://www.pdwgroup.co.uk/assessment-centre-for-recruitment)

![Joanna-Jim-main-banner-photo-flipped-670x550-1](https://www.pdwgroup.co.uk/hubfs/PDW_Theme_2024/Images/Joanna-Jim-main-banner-photo-flipped-670x550-1.webp)

#### Business Training Courses

[Find out more](https://www.pdwgroup.co.uk/leadership-development-training)

![Rohlig\_Logistics\_Logo (1)](https://www.pdwgroup.co.uk/hubfs/Rohlig_Logistics_Logo%20(1).jpg)

![sky](https://www.pdwgroup.co.uk/hubfs/PDW_Theme_2024/Images/sky.webp)

![W\_Chapman (1)-1](https://www.pdwgroup.co.uk/hubfs/W_Chapman%20(1)-1.png)

![Center\_Parcs\_logo](https://www.pdwgroup.co.uk/hubfs/PDW_Theme_2024/Images/Client_logos/Center_Parcs_logo.webp)

![F-B-Biscuits (1)](https://www.pdwgroup.co.uk/hubfs/F-B-Biscuits%20(1).jpeg)

![ArmstrongWatson-logo](https://www.pdwgroup.co.uk/hubfs/PDW_Theme_2024/Images/Client_logos/ArmstrongWatson-logo.webp)

![Princes\_Group (3)](https://www.pdwgroup.co.uk/hubfs/Princes_Group%20(3).png)

![Canva Design DAHFDJRkmYI](https://www.pdwgroup.co.uk/hubfs/Canva%20images/Canva%20Design%20DAHFDJRkmYI.png)

![charlesbentley\_ (3)](https://www.pdwgroup.co.uk/hubfs/charlesbentley_%20(3).jpeg)

![The Lakes free range eggs (1)](https://www.pdwgroup.co.uk/hubfs/The%20Lakes%20free%20range%20eggs%20(1).jpeg)

![PKF (2)](https://www.pdwgroup.co.uk/hubfs/PKF%20(2).png)

![Untitled design (1)](https://www.pdwgroup.co.uk/hubfs/Untitled%20design%20(1).png)

![quote-icon](https://www.pdwgroup.co.uk/hubfs/PDW_Theme_2024/Images/Icons/testimonial-quotes.webp)

I often hear myself say “Great opportunity to use your PDW skills” – or, in shorthand, just “PDW!” This has been the most effective training I have done in my career – and to call it training downplays it.

Vicky Sandry General Counsel

![sky\_logo](https://www.pdwgroup.co.uk/hubfs/PDW_Theme_2024/Images/Client_logos/sky_logo.webp)

![quote-icon](https://www.pdwgroup.co.uk/hubfs/PDW_Theme_2024/Images/Icons/testimonial-quotes.webp)

Particularly good feedback from the team on all the practise sessions as this really brings the theory to life – and a great team helping to do that.

Steve Howarth CEO

![testimonial-logo-2](https://www.pdwgroup.co.uk/hubfs/PDW_Theme_2024/Images/testimonial-logo-2.webp)

![quote-icon](https://www.pdwgroup.co.uk/hubfs/PDW_Theme_2024/Images/Icons/testimonial-quotes.webp)

Good structure, very well facilitated and the combination of project and personal skills training meant that it was easy to see how the personal skills could be practically applied.

Richard Cheatham Project Manager

![testimonial-logo-3](https://www.pdwgroup.co.uk/hubfs/PDW_Theme_2024/Images/testimonial-logo-3.webp)

![quote-icon](https://www.pdwgroup.co.uk/hubfs/PDW_Theme_2024/Images/Icons/testimonial-quotes.webp)

I often hear myself say “Great opportunity to use your PDW skills” – or, in shorthand, just “PDW!” This has been the most effective training I have done in my career – and to call it training downplays it.

Vicky Sandry General Counsel

![sky\_logo](https://www.pdwgroup.co.uk/hubfs/PDW_Theme_2024/Images/Client_logos/sky_logo.webp)

![quote-icon](https://www.pdwgroup.co.uk/hubfs/PDW_Theme_2024/Images/Icons/testimonial-quotes.webp)

Particularly good feedback from the team on all the practise sessions as this really brings the theory to life – and a great team helping to do that.

Steve Howarth CEO

![testimonial-logo-2](https://www.pdwgroup.co.uk/hubfs/PDW_Theme_2024/Images/testimonial-logo-2.webp)

![quote-icon](https://www.pdwgroup.co.uk/hubfs/PDW_Theme_2024/Images/Icons/testimonial-quotes.webp)

Good structure, very well facilitated and the combination of project and personal skills training meant that it was easy to see how the personal skills could be practically applied.

Richard Cheatham Project Manager

![testimonial-logo-3](https://www.pdwgroup.co.uk/hubfs/PDW_Theme_2024/Images/testimonial-logo-3.webp)

![How to build outstanding customer relationships mock up-1](https://www.pdwgroup.co.uk/hubfs/How%20to%20build%20outstanding%20customer%20relationships%20mock%20up-1.png)

## Download Our Free Guide: How To Build Outstanding Customer Relationships

Learn how to build strong customer relationships and keep them coming back for more with this comprehensive guide. Download now and improve your customer relationships!

[Download guide](https://www.pdwgroup.co.uk/download-our-how-to-build-outstanding-customer-relationships-guide)

## Noble Events What’s It Really Like ToWork With PDW?

We know that reading about PDW isn’t the same as seeing the impact our training has on your team, or taking part in a session, yourself. To help you get a feel for what’s really involved, and better understand how our approach could benefit your business, we’re talking to Sarah Cox, an MD who’s already taken the positive step of working with PDW.

![event-profile](https://www.pdwgroup.co.uk/hubfs/PDW_Theme_2024/Images/event-profile.webp)

## Success Story A Prestigious Accountancy Firm Endorses Leadership Development From PDW

PDW Group specialises in developing new behaviours and habits for professionals via unique business training courses that allow them to prepare for new responsibilities, or to perform better in their current role. In this blog post, we look closely at how PDW’s training helped a top accountancy firm to transform the way they work.

![A-Prestigious-Accountancy-Firm-Endorses-Leadership-Development-From-PDW](https://www.pdwgroup.co.uk/hubfs/PDW_Theme_2024/Images/Blog/A-Prestigious-Accountancy-Firm-Endorses-Leadership-Development-From-PDW.webp)

## Albert Goodman Success Story Endorsement from Richard Bugler - Albert Goodman

At PDW we recently had the honour of receiving this glowing testimonial from Richard of Albert Goodman. He explains below how his partners thoroughly invested in our leadership development training and reaped the numerous rewards. Read on to find out more, in Richard’s own words…

![leadership training for Albert Goodman Accountants](https://www.pdwgroup.co.uk/hubfs/leadership%20training%20for%20Albert%20Goodman%20Accountants.png)

## Success Story Sandra What Coaching Did For Me

Coaching can significantly help your day-to-day work and have a positive impact on how you operate.

We talked to Sandra about her journey with PDW Group and her realisation of why coaching was the next step for her.

Coaching enabled Sandra to see some of the specific blockers that were preventing her from being the type of partner she wanted to be how it lead her to be a happier person.

![the advantages of experiential training](https://www.pdwgroup.co.uk/hubfs/the%20advantages%20of%20experiential%20training.jpg)

## Testimonial from Fisher German Fisher German

Fisher German’s partner of the future needed a more innovative and robust approach in order to be different. They wanted their partners to be suited for partnership. This means having the right skills and leadership ability, both internally and externally.

![fisher german leadership training testimonial1](https://www.pdwgroup.co.uk/hubfs/fisher%20german%20leadership%20training%20testimonial1.jpg)

## Rhys’ Story How PDW Behavioural Training Has Helped My Professional Development

Rhys Davis from Armstrong Watson shares his story of how PDW helped him with his professional development goals, and gives some great tips on how you can start your own journey towards self-improvement!

![rhys-pdw](https://www.pdwgroup.co.uk/hubfs/PDW_Theme_2024/Images/Blog/rhys-pdw.webp)

## Testimonial Openfield

As a leading agribusiness, Openfield are one of Britain’s most successful and enduring cooperatives, committed to putting their members’ needs first.

Openfield are realising their vision to be an integral part of their farmers’ and customers’ businesses, building unique relationships that create value.

![openfield leadership training testimonial1](https://www.pdwgroup.co.uk/hubfs/openfield%20leadership%20training%20testimonial1.jpg)

## Testimonial Robson Laidler

Robson Laidler are a leading accountancy firm in Newcastle – upon- Tyne. They approached PDW Group to develop the leadership ability within the senior teams in the firm to improve overall performance and employee engagement.

![Robson Laidler](https://www.pdwgroup.co.uk/hubfs/Robson%20Laidler.webp)

## Get In Touch

Connect with PDW Group today for expert solutions tailored to your needs. Providing innovative strategies, our team is dedicated to your success.

![phone pdw](https://www.pdwgroup.co.uk/hubfs/phone%20pdw.webp)

## Insights To Help You Lead, Engage and Perform

![ alt=](https://www.pdwgroup.co.uk/hubfs/Linkedin%20Self%20awareness%202.png)

### [How Self Aware Are You Really?](https://www.pdwgroup.co.uk/blog/how-self-aware-are-you-really)

6th August 2026

You’re not as self-aware as you think. That is not a clever opener. It is statistical probability. Research by organisational psychologist Tasha Eurich, published in the Harvard...

[Learn more](https://www.pdwgroup.co.uk/blog/how-self-aware-are-you-really)

![ alt=](https://www.pdwgroup.co.uk/hubfs/Stop%20focussing%20on%20client%20satisfaction.jpg)

### [Stop Focusing on Client Satisfaction](https://www.pdwgroup.co.uk/blog/stop-focusing-on-client-satisfaction)

22nd July 2026

In the February 2026 edition of People Management magazine, the CIPD highlighted a statistic which was no surprise to me based on what I see in the training room: Companies that...

[Learn more](https://www.pdwgroup.co.uk/blog/stop-focusing-on-client-satisfaction)

[View All News](https://www.pdwgroup.co.uk/blog)

[![pdw-logo](https://www.pdwgroup.co.uk/hs-fs/hubfs/PDW_Theme_2024/Images/pdw-logo.webp?width=178&height=79&name=pdw-logo.webp "pdw-logo")](https://www.pdwgroup.co.uk/)

#### Training & Coaching

- [All Services](https://www.pdwgroup.co.uk/services-overview)
- [Leadership Training & Development](https://www.pdwgroup.co.uk/leadership-development-training)
- [Customer Relationship Management Training](https://www.pdwgroup.co.uk/customer-management-training)
- [Management Development Training](https://www.pdwgroup.co.uk/management-training)
- [The Science Of Account Management](https://www.pdwgroup.co.uk/management-training)
- [Sales And Business Development Training](https://www.pdwgroup.co.uk/sales-training)
- [Commercial Awareness Training](https://www.pdwgroup.co.uk/business-acumen-training-courses)
- [Negotiation Courses](https://www.pdwgroup.co.uk/negotiation-skills-training)
- [Coaching Solutions](https://www.pdwgroup.co.uk/business-training-courses/business-coaching)
- [Other Workshops](https://www.pdwgroup.co.uk/other-workshops)
- [Why Most Training Doesn't Work](https://www.pdwgroup.co.uk/why-most-training-doesnt-work)

#### People Assessment

- [Assessment Centres](https://www.pdwgroup.co.uk/assessment-centre-for-recruitment)
- [360° Feedback](https://www.pdwgroup.co.uk/360-degree-feedback)
- [Behavioural Profiling](https://www.pdwgroup.co.uk/behavioural-profiling)

#### Feedback Surveys

- [Employee Engagement Surveys](https://www.pdwgroup.co.uk/employee-engagement-surveys)
- [360° Feedback Surveys](https://www.pdwgroup.co.uk/360-degree-feedback)
- [Customer Feedback Surveys](https://www.pdwgroup.co.uk/customer-feedback-surveys)
- [Assessment Days](https://www.pdwgroup.co.uk/assessment-days)

Call

[0115 940 4966](tel:0115%20940%204966)

Email

[hello@pdwgroup.co.uk](mailto:hello@pdwgroup.co.uk)

Address

Units 9a to 9c, Colwick Quays  
Business Park, Nottingham,  
NG4 2JY, United Kingdom

VAT Number

852243146

Company Number

5294805

  © 2026 PDW Group Ltd. All rights reserved.

- [Contact Us](https://www.pdwgroup.co.uk/contact-us)
- [Privacy & Cookies](https://www.pdwgroup.co.uk/privacy-and-cookies)
- [Terms & Conditions](https://www.pdwgroup.co.uk/pdw-group-website-terms-service)

```json
{
  "@context" : "https://schema.org",
  "@type" : "WebSite",
  "alternateName" : "PDW Group",
  "name" : "Leadership Training | Management Training | Sales Training",
  "url" : "https://www.pdwgroup.co.uk/ "
}
```