---
title: Professional Services Soft Skills | Professional Selling Skills | Partner Development
description: Professional services training is essential in developing the leadership and management skills of your people in professional services practises.
---

[![pdw-logo](https://www.pdwgroup.co.uk/hs-fs/hubfs/PDW_Theme_2024/Images/pdw-logo.webp?width=178&height=79&name=pdw-logo.webp "pdw-logo")](https://www.pdwgroup.co.uk/)

- [0115 940 4966](tel:0115%20940%204966)
- [hello@pdwgroup.co.uk](mailto:hello@pdwgroup.co.uk)

- Training & Coaching

    - [Leadership Training & Development](https://www.pdwgroup.co.uk/leadership-development-training)

          - [Leadership Behaviour](https://www.pdwgroup.co.uk/business-training-courses/leadership-development-training/leadership-behaviour)
          - [Strategic Thinking for Leaders](https://www.pdwgroup.co.uk/business-training-courses/leadership-development-training/strategic-thinking)
    - [Management Development Training](https://www.pdwgroup.co.uk/management-training)

          - [Performance Management](https://www.pdwgroup.co.uk/business-training-courses/management-training/performance-management)
          - [Setting Goals](https://www.pdwgroup.co.uk/business-training-courses/management-training/setting-goals)
          - [Giving Feedback](https://www.pdwgroup.co.uk/giving-feedback)
    - [Sales And Business Development Training](https://www.pdwgroup.co.uk/sales-training)
    - [Negotiation Skills Training Courses](https://www.pdwgroup.co.uk/negotiation-skills-training)
    - [Customer Relationship Management Training](https://www.pdwgroup.co.uk/customer-management-training)
    - [The Science Of Account Management](https://www.pdwgroup.co.uk/the-science-of-account-management)
    - [Commercial, financial & business acumen training](https://www.pdwgroup.co.uk/business-acumen-training-courses)
    - [Coaching Solutions](https://www.pdwgroup.co.uk/business-training-courses/business-coaching)
    - [Other Workshops](https://www.pdwgroup.co.uk/other-workshops)
- People Assessment

    - [Assessment Centres](https://www.pdwgroup.co.uk/assessment-centre-for-recruitment)
    - [Behavioural Profiling](https://www.pdwgroup.co.uk/behavioural-profiling)
    - [Flexible 360° Feedback Surveys](https://www.pdwgroup.co.uk/360-degree-feedback)
- Feedback Surveys

    - [Employee Engagement Survey](https://www.pdwgroup.co.uk/employee-engagement-surveys)
    - [Customer Feedback Surveys](https://www.pdwgroup.co.uk/customer-feedback-surveys)
    - [Flexible 360° Feedback Surveys](https://www.pdwgroup.co.uk/360-degree-feedback)
    - [Assessment Days](https://www.pdwgroup.co.uk/assessment-days)
- Who We Help

    - [HR Training & Development](https://www.pdwgroup.co.uk/hr-training-and-development)
    - [Business Owners, Managing Directors And CEO Training And Development](https://www.pdwgroup.co.uk/ceo-training-and-development)
    - [Professional Services Training](https://www.pdwgroup.co.uk/professional-services-training)
    - [Training For Learning And Development Professionals](https://www.pdwgroup.co.uk/learning-development-professionals-training-courses)
    - [Department And Team Heads](https://www.pdwgroup.co.uk/department-team-heads)
- [Methodology](https://www.pdwgroup.co.uk/about-us/our-methodology)
- Explore Further

    - [Business Advisory Consultancy](https://www.pdwgroup.co.uk/business-consultancy-advisory)
    - [Team Development](https://www.pdwgroup.co.uk/team-development)
    - [Meet the Team](https://www.pdwgroup.co.uk/about-us/meet-the-team)
    - [Free Guides](https://www.pdwgroup.co.uk/free-guides)
    - [Case Studies](https://www.pdwgroup.co.uk/blog/tag/case-studies)
    - [Testimonials](https://www.pdwgroup.co.uk/testimonials)
    - [Training Room Hire](https://www.pdwgroup.co.uk/training-room-hire)
    - [Blog](https://www.pdwgroup.co.uk/blog)
    - [About Us](https://www.pdwgroup.co.uk/about-us)
- [Contact Us](https://www.pdwgroup.co.uk/contact-us)

# Professional Services Training

Maximise the core behaviours of your partners and employees across a whole range of applications in a way that really works.

[Get in Touch](https://www.pdwgroup.co.uk/get-in-touch)

## Professional Services Training

##### Equip your professionals in practice with the right mindset, behaviours & skills to improve their core behaviours in applications such as leadership, people management, client relationship management and business development.

We have worked with professional services firms of all types and sizes for almost 20 years so we have an in-depth understanding of your markets, opportunities and challenges.

We work with leadership teams, partners and team members in accountancy & audit, tax, restructuring, corporate finance, financial services, corporate and private client law, surveying & property and much more.  Our purpose is always to help transform the behaviour of their people in a variety of applications and to drive their practice performance.

Professional services firms typically view activities such as leadership, people management and business development or selling activities differently to most traditional product or service suppliers.

So we can help you to improve and even transform…

- Overall fee levels
- Recovery rates and WiP balances
- Partner and employee engagement, and therefore productivity and attrition
- Client advocacy
- Referral levels from clients

- Additional revenue from cross selling
- The costs associated with recruitment
- New business wins
- Adherence to firm processes and overall efficiencies

[Want To Get In Touch?](https://www.pdwgroup.co.uk/get-in-touch)

In short, there is a huge opportunity for professional services firms to help their people to recognise how to truly differentiate themselves from their competitors both from both their clients’, and their employees’ perspective.

The reality is that competitive differentiation comes mostly from the behaviours of the people actually communicating with the client or prospect, or leading or managing the team member as technical capability is a ‘given’ these days.

> Technical capability is rarely a competitive differentiator

It is also a fact that almost all of the training that professional services firms invest in every year is very traditional in its approach. Our experience with thousands of delegates tells us that this traditional approach is largely ineffective in actually changing behaviour, in fact it’s what drove us to coin the phrase, when it comes to developing behaviours, [most training doesn’t work!](https://www.pdwgroup.co.uk/download-our-free-guide-on-why-most-training-doesnt-work)

### Developing World Class Behaviours in Professional Practice – what’s our solution?

We have a proven and unique way of helping professionals to transform their behavioural competence and confidence in areas such as leadership, people management and new business development. activities as a key part of what they do. 

We are highly effective at transforming these areas in a sustainable way to help firms achieve greater client advocacy, cross-sel more services, generate more new prospects, and convert more of these into profitable new clients.

We also spend a lot of our time and energies transforming the leadership and people management behaviours of partners, directors and senior managers so as to improve employee engagement, and therefore productivity and recovery, and ultimately reduce operating costs.

You can read more about what we do, and why our solution is so unique and effective, [here.](https://www.pdwgroup.co.uk/our-workshop-proposition)

![Paul-H-in-discussion-1024x563](https://www.pdwgroup.co.uk/hubfs/PDW_Theme_2024/Images/Paul-H-in-discussion-1024x563.webp "Paul-H-in-discussion-1024x563")

[Want to know how we do it?](https://www.pdwgroup.co.uk/our-workshop-proposition)

## Testimonial

### Here’s what Armstrong Watson had to say about PDW

“Life enhancing and when used and practiced every day until it becomes second nature will really help drive performance and add value to the business.”

![pdw-armstrong-watson-2-2](https://www.pdwgroup.co.uk/hubfs/PDW_Theme_2024/Images/pdw-armstrong-watson-2-2.webp)

 Jonathan York, Director

![Screen-Shot-2017-08-02-at-13.54.12](https://www.pdwgroup.co.uk/hubfs/PDW_Theme_2024/Images/Screen-Shot-2017-08-02-at-13.54.12.webp)

![Rohlig\_Logistics\_Logo (1)](https://www.pdwgroup.co.uk/hubfs/Rohlig_Logistics_Logo%20(1).jpg)

![sky](https://www.pdwgroup.co.uk/hubfs/PDW_Theme_2024/Images/sky.webp)

![W\_Chapman (1)-1](https://www.pdwgroup.co.uk/hubfs/W_Chapman%20(1)-1.png)

![Center\_Parcs\_logo](https://www.pdwgroup.co.uk/hubfs/PDW_Theme_2024/Images/Client_logos/Center_Parcs_logo.webp)

![F-B-Biscuits (1)](https://www.pdwgroup.co.uk/hubfs/F-B-Biscuits%20(1).jpeg)

![ArmstrongWatson-logo](https://www.pdwgroup.co.uk/hubfs/PDW_Theme_2024/Images/Client_logos/ArmstrongWatson-logo.webp)

![Princes\_Group (3)](https://www.pdwgroup.co.uk/hubfs/Princes_Group%20(3).png)

![Canva Design DAHFDJRkmYI](https://www.pdwgroup.co.uk/hubfs/Canva%20images/Canva%20Design%20DAHFDJRkmYI.png)

![charlesbentley\_ (3)](https://www.pdwgroup.co.uk/hubfs/charlesbentley_%20(3).jpeg)

![The Lakes free range eggs (1)](https://www.pdwgroup.co.uk/hubfs/The%20Lakes%20free%20range%20eggs%20(1).jpeg)

![PKF (2)](https://www.pdwgroup.co.uk/hubfs/PKF%20(2).png)

![Untitled design (1)](https://www.pdwgroup.co.uk/hubfs/Untitled%20design%20(1).png)

![quote-icon](https://www.pdwgroup.co.uk/hubfs/PDW_Theme_2024/Images/Icons/testimonial-quotes.webp)

I often hear myself say “Great opportunity to use your PDW skills” – or, in shorthand, just “PDW!” This has been the most effective training I have done in my career – and to call it training downplays it.

Vicky Sandry General Counsel

![sky\_logo](https://www.pdwgroup.co.uk/hubfs/PDW_Theme_2024/Images/Client_logos/sky_logo.webp)

![quote-icon](https://www.pdwgroup.co.uk/hubfs/PDW_Theme_2024/Images/Icons/testimonial-quotes.webp)

Particularly good feedback from the team on all the practise sessions as this really brings the theory to life – and a great team helping to do that.

Steve Howarth CEO

![testimonial-logo-2](https://www.pdwgroup.co.uk/hubfs/PDW_Theme_2024/Images/testimonial-logo-2.webp)

![quote-icon](https://www.pdwgroup.co.uk/hubfs/PDW_Theme_2024/Images/Icons/testimonial-quotes.webp)

Good structure, very well facilitated and the combination of project and personal skills training meant that it was easy to see how the personal skills could be practically applied.

Richard Cheatham Project Manager

![testimonial-logo-3](https://www.pdwgroup.co.uk/hubfs/PDW_Theme_2024/Images/testimonial-logo-3.webp)

![quote-icon](https://www.pdwgroup.co.uk/hubfs/PDW_Theme_2024/Images/Icons/testimonial-quotes.webp)

I often hear myself say “Great opportunity to use your PDW skills” – or, in shorthand, just “PDW!” This has been the most effective training I have done in my career – and to call it training downplays it.

Vicky Sandry General Counsel

![sky\_logo](https://www.pdwgroup.co.uk/hubfs/PDW_Theme_2024/Images/Client_logos/sky_logo.webp)

![quote-icon](https://www.pdwgroup.co.uk/hubfs/PDW_Theme_2024/Images/Icons/testimonial-quotes.webp)

Particularly good feedback from the team on all the practise sessions as this really brings the theory to life – and a great team helping to do that.

Steve Howarth CEO

![testimonial-logo-2](https://www.pdwgroup.co.uk/hubfs/PDW_Theme_2024/Images/testimonial-logo-2.webp)

![quote-icon](https://www.pdwgroup.co.uk/hubfs/PDW_Theme_2024/Images/Icons/testimonial-quotes.webp)

Good structure, very well facilitated and the combination of project and personal skills training meant that it was easy to see how the personal skills could be practically applied.

Richard Cheatham Project Manager

![testimonial-logo-3](https://www.pdwgroup.co.uk/hubfs/PDW_Theme_2024/Images/testimonial-logo-3.webp)

![How to build outstanding customer relationships mock up-1](https://www.pdwgroup.co.uk/hubfs/How%20to%20build%20outstanding%20customer%20relationships%20mock%20up-1.png)

## Download Our Free Guide: How To Build Outstanding Customer Relationships

Learn how to build strong customer relationships and keep them coming back for more with this comprehensive guide. Download now and improve your customer relationships!

[Download guide](https://www.pdwgroup.co.uk/download-our-how-to-build-outstanding-customer-relationships-guide)

## You may also be interested in...

![Jo-presenting--e1510612282319-670x550](https://www.pdwgroup.co.uk/hubfs/PDW_Theme_2024/Images/Jo-presenting--e1510612282319-670x550.webp)

#### Setting Goals

[Find Out More](https://www.pdwgroup.co.uk/business-training-courses/management-training/setting-goals)

![jimbw-670x550](https://www.pdwgroup.co.uk/hubfs/PDW_Theme_2024/Images/jimbw-670x550.webp)

#### Leadership Training & Development

[Find Out More](https://www.pdwgroup.co.uk/leadership-development-training)

![PDW\_085\_DROPHEAD-670x550](https://www.pdwgroup.co.uk/hubfs/PDW_Theme_2024/Images/PDW_085_DROPHEAD-670x550.webp)

#### Customer Relationship Management Training

[Find Out More](https://www.pdwgroup.co.uk/customer-management-training)

## Noble Events What’s It Really Like ToWork With PDW?

We know that reading about PDW isn’t the same as seeing the impact our training has on your team, or taking part in a session, yourself. To help you get a feel for what’s really involved, and better understand how our approach could benefit your business, we’re talking to Sarah Cox, an MD who’s already taken the positive step of working with PDW.

![event-profile](https://www.pdwgroup.co.uk/hubfs/PDW_Theme_2024/Images/event-profile.webp)

## Success Story A Prestigious Accountancy Firm Endorses Leadership Development From PDW

PDW Group specialises in developing new behaviours and habits for professionals via unique business training courses that allow them to prepare for new responsibilities, or to perform better in their current role. In this blog post, we look closely at how PDW’s training helped a top accountancy firm to transform the way they work.

![A-Prestigious-Accountancy-Firm-Endorses-Leadership-Development-From-PDW](https://www.pdwgroup.co.uk/hubfs/PDW_Theme_2024/Images/Blog/A-Prestigious-Accountancy-Firm-Endorses-Leadership-Development-From-PDW.webp)

## Albert Goodman Success Story Endorsement from Richard Bugler - Albert Goodman

At PDW we recently had the honour of receiving this glowing testimonial from Richard of Albert Goodman. He explains below how his partners thoroughly invested in our leadership development training and reaped the numerous rewards. Read on to find out more, in Richard’s own words…

![leadership training for Albert Goodman Accountants](https://www.pdwgroup.co.uk/hubfs/leadership%20training%20for%20Albert%20Goodman%20Accountants.png)

## Success Story Sandra What Coaching Did For Me

Coaching can significantly help your day-to-day work and have a positive impact on how you operate.

We talked to Sandra about her journey with PDW Group and her realisation of why coaching was the next step for her.

Coaching enabled Sandra to see some of the specific blockers that were preventing her from being the type of partner she wanted to be how it lead her to be a happier person.

![the advantages of experiential training](https://www.pdwgroup.co.uk/hubfs/the%20advantages%20of%20experiential%20training.jpg)

## Testimonial from Fisher German Fisher German

Fisher German’s partner of the future needed a more innovative and robust approach in order to be different. They wanted their partners to be suited for partnership. This means having the right skills and leadership ability, both internally and externally.

![fisher german leadership training testimonial1](https://www.pdwgroup.co.uk/hubfs/fisher%20german%20leadership%20training%20testimonial1.jpg)

## Rhys’ Story How PDW Behavioural Training Has Helped My Professional Development

Rhys Davis from Armstrong Watson shares his story of how PDW helped him with his professional development goals, and gives some great tips on how you can start your own journey towards self-improvement!

![rhys-pdw](https://www.pdwgroup.co.uk/hubfs/PDW_Theme_2024/Images/Blog/rhys-pdw.webp)

## Testimonial Openfield

As a leading agribusiness, Openfield are one of Britain’s most successful and enduring cooperatives, committed to putting their members’ needs first.

Openfield are realising their vision to be an integral part of their farmers’ and customers’ businesses, building unique relationships that create value.

![openfield leadership training testimonial1](https://www.pdwgroup.co.uk/hubfs/openfield%20leadership%20training%20testimonial1.jpg)

## Testimonial Robson Laidler

Robson Laidler are a leading accountancy firm in Newcastle – upon- Tyne. They approached PDW Group to develop the leadership ability within the senior teams in the firm to improve overall performance and employee engagement.

![Robson Laidler](https://www.pdwgroup.co.uk/hubfs/Robson%20Laidler.webp)

## Get In Touch

Connect with PDW Group today for expert solutions tailored to your needs. Providing innovative strategies, our team is dedicated to your success.

![phone pdw](https://www.pdwgroup.co.uk/hubfs/phone%20pdw.webp)

## Insights To Help You Lead, Engage and Perform

![ alt=](https://www.pdwgroup.co.uk/hubfs/Linkedin%20Self%20awareness%202.png)

### [How Self Aware Are You Really?](https://www.pdwgroup.co.uk/blog/how-self-aware-are-you-really)

6th August 2026

You’re not as self-aware as you think. That is not a clever opener. It is statistical probability. Research by organisational psychologist Tasha Eurich, published in the Harvard...

[Learn more](https://www.pdwgroup.co.uk/blog/how-self-aware-are-you-really)

![ alt=](https://www.pdwgroup.co.uk/hubfs/Stop%20focussing%20on%20client%20satisfaction.jpg)

### [Stop Focusing on Client Satisfaction](https://www.pdwgroup.co.uk/blog/stop-focusing-on-client-satisfaction)

22nd July 2026

In the February 2026 edition of People Management magazine, the CIPD highlighted a statistic which was no surprise to me based on what I see in the training room: Companies that...

[Learn more](https://www.pdwgroup.co.uk/blog/stop-focusing-on-client-satisfaction)

[View All News](https://www.pdwgroup.co.uk/blog)

[![pdw-logo](https://www.pdwgroup.co.uk/hs-fs/hubfs/PDW_Theme_2024/Images/pdw-logo.webp?width=178&height=79&name=pdw-logo.webp "pdw-logo")](https://www.pdwgroup.co.uk/)

#### Training & Coaching

- [All Services](https://www.pdwgroup.co.uk/services-overview)
- [Leadership Training & Development](https://www.pdwgroup.co.uk/leadership-development-training)
- [Customer Relationship Management Training](https://www.pdwgroup.co.uk/customer-management-training)
- [Management Development Training](https://www.pdwgroup.co.uk/management-training)
- [The Science Of Account Management](https://www.pdwgroup.co.uk/management-training)
- [Sales And Business Development Training](https://www.pdwgroup.co.uk/sales-training)
- [Commercial Awareness Training](https://www.pdwgroup.co.uk/business-acumen-training-courses)
- [Negotiation Courses](https://www.pdwgroup.co.uk/negotiation-skills-training)
- [Coaching Solutions](https://www.pdwgroup.co.uk/business-training-courses/business-coaching)
- [Other Workshops](https://www.pdwgroup.co.uk/other-workshops)
- [Why Most Training Doesn't Work](https://www.pdwgroup.co.uk/why-most-training-doesnt-work)

#### People Assessment

- [Assessment Centres](https://www.pdwgroup.co.uk/assessment-centre-for-recruitment)
- [360° Feedback](https://www.pdwgroup.co.uk/360-degree-feedback)
- [Behavioural Profiling](https://www.pdwgroup.co.uk/behavioural-profiling)

#### Feedback Surveys

- [Employee Engagement Surveys](https://www.pdwgroup.co.uk/employee-engagement-surveys)
- [360° Feedback Surveys](https://www.pdwgroup.co.uk/360-degree-feedback)
- [Customer Feedback Surveys](https://www.pdwgroup.co.uk/customer-feedback-surveys)
- [Assessment Days](https://www.pdwgroup.co.uk/assessment-days)

Call

[0115 940 4966](tel:0115%20940%204966)

Email

[hello@pdwgroup.co.uk](mailto:hello@pdwgroup.co.uk)

Address

Units 9a to 9c, Colwick Quays  
Business Park, Nottingham,  
NG4 2JY, United Kingdom

VAT Number

852243146

Company Number

5294805

  © 2026 PDW Group Ltd. All rights reserved.

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