Who We Work With…

We work with both new and highly experienced customer managers, helping and challenging them to develop powerful customer facing influencing behaviours & habits.

Our delegates are often territory managers, national and key accounts teams, sales professionals and customer service teams spanning many different industries and all where improving delivery of their product or service proposition, whilst growing customer revenues and maximising commercial returns is essential.

So the negotiation training approach we use to transform customer management capability confidence is unique & highly effective; it is unlike almost any other solution available in the market.

Click the button below to discover more about our unique experiential training solutions.

A lady showing a chart as she is helping someone with their negotiation skills training course

We have broken the mould with this type of customer management training, as all our research and experience tells us that when it comes to behavioural change and skills improvements in adults, most management training doesn’t work!

What we transform in our delegates

Key focus areas for negotitation training are completely bespoke, below are examples of the most prevalent behaviour and skill areas that a customer management programme would seek to transform for all delegates:

  • Self awareness of own behavioural ‘defaults’ and drivers, and understanding how these may be helping or hindering personal performance
  • Core customer management principles, including the golden rules of developing customer ‘advocacy’
  • Properly structuring customer meetings
  • Really getting to understand your customer’s organisation, and the key contacts within it
  • Agreeing relationship ground rules and principles with your customer contacts
  • Making compelling and relevant proposals, and not doing what most people do, brochure selling
  • Overcoming objections, concerns and challenges properly, including answering the ‘why you?’ question in a way that your competitors just won’t
  • Negotiating deals, contracts and terms with your customers
  • Reaching agreements and ensuring agreed actions happen

Your delegates may be looking to transform one, two or all of these areas, so whatever the need of your organisation and each of your delegates, we have the right solution.

Our unique approach to customer management training

The main focus of our unique workshop approach is on practise, practise, practise, with effective use of feedback from our team and use of high quality video. In short, people are learning by doing, applying principles that make sense to them, and receiving high quality feedback to help them to transform what they do.

It uses no slides, no large book of notes and no lecture style.

We use the powerful medium of film & video to enhance the experience for delegates who can see and hear themselves as others do. This facility provides many a ‘lightbulb’ moment for delegates as a result.

In short, to transform customer management capability and confidence, this approach can be ‘life changing’’, and many hundreds of delegates have described it as such.

Two people in a meeting discussing commercial negotiation training

Our workshops are typically one or two days

Workshops are typically in one or two day chunks and can be in isolation or as part of a broader programme that combines a number of different development solutions such as 1:1 coaching or E-learning.

Our final key differentiator is that we focus our efforts as much on the pre and post learning event activities as we do during the actual event itself. We have a range of solutions that maximises the likelihood of high levels of commitment before and purposeful application of action plans afterwards so as to develop deep and sustainable new customer management habits.

This is what our clients call…’negotiation skills training that works'

Tell us what you’d like to do next…

Watch our workshop video about scenario based, experiential learning

Download a copy of our free guide on Why Most Training Doesn’t Work!

Talk to Us

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I often hear myself say “Great opportunity to use your PDW skills” – or, in shorthand, just “PDW!” This has been the most effective training I have done in my career – and to call it training downplays it.

Vicky Sandry General Counsel
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Particularly good feedback from the team on all the practise sessions as this really brings the theory to life – and a great team helping to do that.

Steve Howarth CEO
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Good structure, very well facilitated and the combination of project and personal skills training meant that it was easy to see how the personal skills could be practically applied.

Richard Cheatham Project Manager
quote-icon

I often hear myself say “Great opportunity to use your PDW skills” – or, in shorthand, just “PDW!” This has been the most effective training I have done in my career – and to call it training downplays it.

Vicky Sandry General Counsel
quote-icon

Particularly good feedback from the team on all the practise sessions as this really brings the theory to life – and a great team helping to do that.

Steve Howarth CEO
quote-icon

Good structure, very well facilitated and the combination of project and personal skills training meant that it was easy to see how the personal skills could be practically applied.

Richard Cheatham Project Manager

Get In Touch

Connect with PDW Group today for expert solutions tailored to your needs. Providing innovative strategies, our team is dedicated to your success.

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