Professional Services Training

Equip your professionals in practice with the right mindset, behaviours & skills to improve their core behaviours in applications such as leadership, people management, client relationship management and business development.

We have worked with professional services firms of all types and sizes for almost 20 years so we have an in-depth understanding of your markets, opportunities and challenges.

We work with leadership teams, partners and team members in accountancy & audit, tax, restructuring, corporate finance, financial services, corporate and private client law, surveying & property and much more.  Our purpose is always to help transform the behaviour of their people in a variety of applications and to drive their practice performance.

Professional services firms typically view activities such as leadership, people management and business development or selling activities differently to most traditional product or service suppliers.

So we can help you to improve and even transform…


  • Overall fee levels
  • Recovery rates and WiP balances
  • Partner and employee engagement, and therefore productivity and attrition
  • Client advocacy
  • Referral levels from clients

  • Additional revenue from cross selling
  • The costs associated with recruitment
  • New business wins
  • Adherence to firm processes and overall efficiencies

In short, there is a huge opportunity for professional services firms to help their people to recognise how to truly differentiate themselves from their competitors both from both their clients’, and their employees’ perspective.

The reality is that competitive differentiation comes mostly from the behaviours of the people actually communicating with the client or prospect, or leading or managing the team member as technical capability is a ‘given’ these days.

Technical capability is rarely a competitive differentiator

It is also a fact that almost all of the training that professional services firms invest in every year is very traditional in its approach. Our experience with thousands of delegates tells us that this traditional approach is largely ineffective in actually changing behaviour, in fact it’s what drove us to coin the phrase, when it comes to developing behaviours, most training doesn’t work!

Developing World Class Behaviours in Professional Practice – what’s our solution?

We have a proven and unique way of helping professionals to transform their behavioural competence and confidence in areas such as leadership, people management and new business development. activities as a key part of what they do. 

We are highly effective at transforming these areas in a sustainable way to help firms achieve greater client advocacy, cross-sel more services, generate more new prospects, and convert more of these into profitable new clients.

We also spend a lot of our time and energies transforming the leadership and people management behaviours of partners, directors and senior managers so as to improve employee engagement, and therefore productivity and recovery, and ultimately reduce operating costs.

You can read more about what we do, and why our solution is so unique and effective, here.

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Testimonial

Here’s what Armstrong Watson had to say about PDW

“Life enhancing and when used and practiced every day until it becomes second nature will really help drive performance and add value to the business.”

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Jonathan York, Director
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I often hear myself say “Great opportunity to use your PDW skills” – or, in shorthand, just “PDW!” This has been the most effective training I have done in my career – and to call it training downplays it.

Vicky Sandry General Counsel
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Particularly good feedback from the team on all the practise sessions as this really brings the theory to life – and a great team helping to do that.

Steve Howarth CEO
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Good structure, very well facilitated and the combination of project and personal skills training meant that it was easy to see how the personal skills could be practically applied.

Richard Cheatham Project Manager
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I often hear myself say “Great opportunity to use your PDW skills” – or, in shorthand, just “PDW!” This has been the most effective training I have done in my career – and to call it training downplays it.

Vicky Sandry General Counsel
sky_logo
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Particularly good feedback from the team on all the practise sessions as this really brings the theory to life – and a great team helping to do that.

Steve Howarth CEO
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Good structure, very well facilitated and the combination of project and personal skills training meant that it was easy to see how the personal skills could be practically applied.

Richard Cheatham Project Manager
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Testimonial Fisher German

Fisher German’s partner of the future needed a more innovative and robust approach in order to be different. They wanted their partners to be suited for partnership. This means having the right skills and leadership ability, both internally and externally.

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Get In Touch

Connect with PDW Group today for expert solutions tailored to your needs. Providing innovative strategies, our team is dedicated to your success.

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Latest News

Noble Events | What’s It Really Like To Work With PDW?

Noble Events | What’s It Really Like To Work With PDW?

15th March 2024

We know that reading about PDW isn’t the same as seeing the impact our training has on your team, or taking part in a session, yourself. To help you get a feel for what’s really...

Learn more
Rhys’ Story: How PDW Behavioural Training Has Helped My Professional Development

Rhys’ Story: How PDW Behavioural Training Has Helped My Professional Development

15th March 2024

Rhys Davis from Armstrong Watson shares his story of how PDW helped him with his professional development goals, and gives some great tips on how you can start your own journey...

Learn more
View All News