Rhys Davis from Armstrong Watson shares his story of how PDW helped him with his professional development goals, and gives some great tips on how you can start your own journey towards self-improvement!
Our Fabulous Team
Carla Brown
Head of Business Development
As the Head of Development at PDW Group, Carla Brown leads the company's new business strategy with a strong focus on growth, innovation, and long-term partnerships.
With a wealth of experience in business development and strategic leadership, Carla is passionate about helping organisations unlock their full potential through the PDW Group's tailored solutions.
Carla plays a key role in identifying new opportunities, building lasting client relationships and driving the company's expansion into new markets. Carla's expertise in business strategy, combined with her commitment to delivering bespoke solutions, makes her a vital part of PDW Group's ongoing success.
Outside of work Carla loves to spend time with her husband and rescue boxer dog Lola, going on walks and adventures together.
Connect with Carla to explore how PDW Group can support your business growth and development.
Gemma Bailey
Client Service Manager
Gemma is our Client Services Manager which day to day means managing the operations team and direct client project management for both Training & Consultancy and Feedback services.
Outside of work Gemma has two young children who keep her very busy! But once they are in bed she enjoys getting stuck into a good Netflix series. Gemma also regularly volunteers within her community to support local people and businesses.
Gemma recently got married and is looking forward to her annual break away with the family near Christmas time when things finally quieten down here at PDW Group!
Suzy Griffiths
Business Development Executive
Suzy is our Business Development Executive and here at PDW Group we believe in transforming the way people learn and grow. Working very closely with our clients to understand their challenges and individual needs.
Suzy is passionate about creating meaningful partnerships and is responsible for identifying and generating new business opportunities and building relationships whilst making sure the entire PDW experience is impactful, engaging and delivers more than imagined.
Suzy is at her happiest spending time with her teenage daughter and cockapoo and is currently learning Spanish.
Lara Rivers
Head Of Client Services
Lara is our Head of Client Services and is passionate about helping people and businesses achieve their goals.
With her experience in Retail Operations, HR and L&D she fosters the growth of others through 1:1 coaching and facilitating workshops. She’s consciously curious about everything around her, this curiosity helps Lara stay ahead of trends and anticipate changes in the future.
Lara’s interests include yoga, films, music and growing her own fruit and vegetables.
Peter Shaw
Learning & Development Facilitator
Peter is one of our Learning and Development Facilitators at PDW Group. This means you'll usually find him at the front of the room delivering workshops to our clients.
Having over 25 years pedagogical experience, Peter is adept at adapting to different learning styles and unlocking our delegates' understanding. He enjoys the challenge of helping people to reach their full potential and enabling them to develop how they communicate effectively with others.
Outside of work Peter loves to spend time with his family and friends; he is a keen gamer and particularly enjoys revisiting retro games from the past.
Raouf Aissaoui
Software | DevOps Engineer
Raouf has a great passion for learning new technologies and loves focusing on maintaining applications. Continuously improving our systems to the highest of standards. Ensuring it meets functional requirements and performance.
Always on hand to help with any issues.
Outside of work Raouf tries to prioritise a healthy lifestyle, enjoying healthy eating and regular trips to the gym.
Christine Hood
Head of Learning & Development
Christine is Head of Learning and Development at PDW and she is a Level 7 Executive Coach. In summary, this entails leading workshops, 1:1 coaching and heading up our experiential learning experience. With a background in Drama and Performance, Christine is keen to explore new ways to bring learning to life, supported by our team of professional actors.
Christine loves working with all of the delegates that walk through our doors and she transforms their behaviour and their lives. Christine is passionate about people development and she is curious to understand other people’s worlds and help them be the best they can be.
Outside of PDW Christine is a petrol head. She loves all animals, going to the theatre, eating great food and exploring new places.
Keira Radford
Client Services & Events Coordinator
Keira provides front-line support to clients, delegates, and internal teams. She is responsible for managing the venue, delegate accommodation, and workshop logistics, as well as liaising with suppliers for general supplies, hotel bookings, and catering. Keira also acts as a primary point of contact for calls and general inquiries.
Outside of work, Keira enjoys creating artwork, attending concerts, and going on family holidays.
Get In Touch
Connect with PDW Group today for expert solutions tailored to your needs. Providing innovative strategies, our team is dedicated to your success.
I often hear myself say “Great opportunity to use your PDW skills” – or, in shorthand, just “PDW!” This has been the most effective training I have done in my career – and to call it training downplays it.
Particularly good feedback from the team on all the practise sessions as this really brings the theory to life – and a great team helping to do that.
Good structure, very well facilitated and the combination of project and personal skills training meant that it was easy to see how the personal skills could be practically applied.
I often hear myself say “Great opportunity to use your PDW skills” – or, in shorthand, just “PDW!” This has been the most effective training I have done in my career – and to call it training downplays it.
Particularly good feedback from the team on all the practise sessions as this really brings the theory to life – and a great team helping to do that.
Good structure, very well facilitated and the combination of project and personal skills training meant that it was easy to see how the personal skills could be practically applied.
Download Our Free Guide: Why Most Training Doesn’t Work
What’s the level of commitment, motivation and connection with training in your organisation? How much do the delegates feel that it’s really designed for them? Download our free guide on Why Most Training Doesn’t Work to find out more.
Noble Events What’s It Really Like ToWork With PDW?
We know that reading about PDW isn’t the same as seeing the impact our training has on your team, or taking part in a session, yourself. To help you get a feel for what’s really involved, and better understand how our approach could benefit your business, we’re talking to Sarah Cox, an MD who’s already taken the positive step of working with PDW.
Rhys’ Story How PDW Behavioural Training Has Helped My Professional Development
Success Story A Prestigious Accountancy Firm Endorses Leadership Development From PDW
PDW Group specialises in developing new behaviours and habits for professionals via unique business training courses that allow them to prepare for new responsibilities, or to perform better in their current role. In this blog post, we look closely at how PDW’s training helped a top accountancy firm to transform the way they work.
Success Story Endorsement from Richard Bugler - Albert Goodman
At PDW we recently had the honour of receiving this glowing testimonial from Richard of Albert Goodman. He explains below how his partners thoroughly invested in our leadership development training and reaped the numerous rewards. Read on to find out more, in Richard’s own words…
Success Story What Coaching Did For Me
Coaching can significantly help your day-to-day work and have a positive impact on how you operate.
We talked to Sandra about her journey with PDW Group and her realisation of why coaching was the next step for her.
Coaching enabled Sandra to see some of the specific blockers that were preventing her from being the type of partner she wanted to be how it lead her to be a happier person.
Testimonial Fisher German
Fisher German’s partner of the future needed a more innovative and robust approach in order to be different. They wanted their partners to be suited for partnership. This means having the right skills and leadership ability, both internally and externally.
Testimonial Openfield
As a leading agribusiness, Openfield are one of Britain’s most successful and enduring cooperatives, committed to putting their members’ needs first.
Openfield are realising their vision to be an integral part of their farmers’ and customers’ businesses, building unique relationships that create value.
Testimonial Robson Laidler
Robson Laidler are a leading accountancy firm in Newcastle – upon- Tyne. They approached PDW Group to develop the leadership ability within the senior teams in the firm to improve overall performance and employee engagement.
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